Through this influencer-marketing initiative, Ceat was able to reach out to more than 1.5 lakh people and fetched more than a lakh views at an estimated media value pegged around Rs 2 lakh

The brand aims at engaging with more than one lakh people across social platforms

Over a period of five days, the filter #SwiggyFoodoshop saw over 2,000,000 impressions and 23,000+ shares

Set to the lyrics ‘Yeh Desh Hai Veer Jawaano Ka, Albelo ka Mastano ka, Yahan Sadiyon Se Ye Reet Hai Ji, Har Darr Ke Aage Jeet Hai Ji', the anthem reiterates the brand philosophy of ‘Darr Ke Aage Jeet Hai' and salutes the nation's spirit of emerging victorious in the face of fear

Performed by singer-songwriter Celeste and co-written by Team Oakley athletes, the official track and music video honour the power of sport to uplift the global community

These masterclasses include Creative Writing, Improv with Kaneez - The Basics, Finding Funny: The Art of Stand-Up, Podcasting 101, Jhumritalaiya Storytelling Masterclass, How To Craft Your Creative Voice and Build Communities Online and many others

The influencer marketing agency has launched its first show, ‘History of Influencer Marketing'

‘Behind the Mask' is a social awareness five-episode video series by Condé Nast India and Myntra. The series will be showcased on TLC, TLC HD and Discovery Plus with a call-to-action that benefits Indian ‘karigars' (craftspeople)

The 2020 Content Strategy Report states that content should be part of the culture, can drive behavioural changes and be contextual

The journey of three Porsche owners is captured through individual video episodes, each discussing personal beliefs, values and the chosen path in life

The asset development studio already has a roster of projects in the pipeline, some for Tilt's existing clients and some new clients exclusively on board

Most recently, on Raksha Bandhan, for its sweets range, Mother Dairy associated with actor and social media influencer Jannat Zubair. In the video, Jannat and her brother Ayaan played the ‘Balloon Laughter Challenge', adhering to the brand positioning of #RishtonKaSwadBadhaye

POPxo founder Priyanka Gill joins MyGlamm as Co-Founder. Together, MyGlamm and POPxo aim at an annual revenue of Rs 400 crore by December 2021

The content marketing activity fetched earned media worth Rs 4.2 million, and a 225% growth in engagement across platforms

The challenge, offering exciting rewards worth Rs 1,500,000, has amassed over 5,000 registrations so far

Bolo Indya aims to empower content creators by enhancing personalisation and recommendation engine, develop language evangelists and strengthen the team

The Hyperlocal Content Distribution Network gets a new Business Head, a Growth Head, a Brand Head, a Head – App Partnerships and a Network Rollout Head

Nykaa TV (the video platform for Nykaa) recently grew its YouTube subscriber base to 1 million subscribers