The studio will dabble with all kinds of branded content initiatives from conceptualisation, producing it to be relevant across platforms and finally building a content marketing campaign around it to amplify its reach
By BuzzInContent Bureau | September 21, 2018Iyer will be responsible for spearheading the content services at the communications agency
By BuzzInContent Bureau | September 21, 2018The objective of the interactive YouTube campaign was to ensure awareness of the new mayonnaise range and encourage its usage by showcasing recipes chosen and made by users. The campaign received over 2.75 mn Impressions
By BuzzInContent Bureau | September 20, 2018The discount retail outlet for fashion brands reaches out to millennials with witty, humour and well-timed memes content conceptualised and executed by IdeateLabs
By BuzzInContent Bureau | September 20, 2018Adhering to the brand's purpose-driven communication, Brooke Bond Red Label has launched #ShreeGaneshApnepanKa, a campaign to celebrate the spirit of togetherness. It encourages everyone to open their minds and break the shackles of their notions to come together
By BuzzInContent Bureau | September 18, 2018As part of the campaign ‘Protein 4 children', the company is launching a series of initiatives to support and educate Amway direct sellers and preferred customers on the need of protein supplement in children
By BuzzInContent Bureau | September 18, 2018The social media platform is using new technology and partnering with third-party fact-checkers to tackle misinformation in a faster way
By BuzzInContent Bureau | September 17, 2018He is all set to produce and debut in his first ever short film ‘Plus Minus', which will explore various dimensions of human relationships through the narrative of two individuals
By BuzzInContent Bureau | September 14, 2018The challenge is to shoot a video holding plank for only 36 seconds and upload it with #36SecPlankChallenge on any social media platform. For every hashtag, the company will contribute monetarily to Hrudaya Cure A Little Heart Foundation, an organisation dedicated to curing heart disorder of disadvantaged children
By BuzzInContent Bureau | September 14, 2018The Indian content collaborations are among 50 Asia Pacific deals. Prominent Indian names include Red Chillies Entertainment, Vh1 Supersonic, Comic Con India, Network 18, Scoopwhoop, NDTV, Filmfare and CricBuzz
By BuzzInContent Bureau | September 12, 2018The jeans brand will also host live sessions with this season's women changemakers Jwala Gutta and Aditi Singh Sharma on September 25 and 27
By BuzzInContent Bureau | September 12, 2018The content creator is now among top 50 auto channels globally, cementing its position as a trusted and well-received auto portal
By BuzzInContent Bureau | September 12, 2018The movie studio division of Times Group came up with four creatives stating four learnings they got from their movies. The content was conceptualised by Little Monk Communications
By BuzzInContent Bureau | September 07, 2018The content was given a local twist while giving consumers an understanding of the wide range of products Asian Paints has to offer
By BuzzInContent Bureau | September 07, 2018The Supreme Court of India has decriminalised homosexuality and abolished section 377 and the country is rejoicing. Social media is abuzz with people lauding the SC for the historic judgment. Brands too have joined the celebrations online
By BuzzInContent Bureau | September 07, 2018Sharma has over eight years of diverse social media marketing and leadership experience across the UK, Singapore, Indonesia and India. Recently, she was leading the social media team, including influencer marketing division, for Iris Worldwide in Indonesia
By BuzzInContent Bureau | September 07, 2018Targeting the millennials, under this new campaign, homebuyers can pay a pre-EMI starting Rs 9,999 per month for a limited period and book their dream home with Godrej Properties
By BuzzInContent Bureau | September 07, 2018The acquisition strengthens Wunderman Commerce's Amazon expertise across supply chain, operations and assortment planning, content/search optimisation and promotional management, particularly in European markets where Amazon's market share is growing rapidly
By BuzzInContent Bureau | September 06, 2018