The campaign had 22 fashion and lifestyle bloggers telling their story of strength and how a saree helps them to showcase that. It has reached over 2.5 million people, with a six-time spike in visits to the Craftsvilla Instagram page. The campaign has seen over 220 posts, mostly from metropolitan cities
By BuzzInContent Bureau | September 06, 2018The series featured a set of young bankers, inspired by true stories. To further increase awareness in India, DBS Bank decided to use cricket sensation Sachin Tendulkar and after he got on board, the trailer and two episodes starring him garnered 28.7 million views
By BuzzInContent Bureau | September 06, 2018The new proprietary product will help brands to do content planning based on psychographics so that they can better choose platforms and engage with the right audience
By BuzzInContent Bureau | September 04, 2018Businesses can use a report by Clutch to understand how content marketing is an effective tool for engaging prospective customers and improving SEO, particularly in the business-to-business space
By BuzzInContent Bureau | September 04, 2018The revenue earned will be shared – 55% to the creators and 45% to Facebook
By BuzzInContent Bureau | September 04, 2018When Netflix came up with a quirky reply to trolls, other brands latched on to the social media movement with memes and GIFs to talk about their ‘omnipresence'
By BuzzInContent Bureau | September 03, 2018Presented in a five-part series of 8-10 minutes each, the episodes are in a documentary format
By BuzzInContent Bureau | September 03, 2018Presented by T-Series, the snazzy brand video promotes an active lifestyle and celebrates the joy of uninhibited movement in a unique, off-beat style
By BuzzInContent Bureau | September 01, 2018Mehta said that with the changing dynamics of marketing and the demand for more personalised and customised communication, content marketing will become an important part of every marketer's communication strategy and old methods will become outdated
By BuzzInContent Bureau | August 31, 2018In special category awards, Nykaa awarded for ‘Carving out a Niche' while AMFI awarded for ‘Breathing New Life into a Category'
By BuzzInContent Bureau | August 30, 2018A lot of user-generated content was fetched through ‘Bench Ki Aatmakatha' activity. As a conclusion, Kotak 811 launched a unique digital community ‘The Bench of Unity' formed by over 2.5 lakh Indians who believe they can be the change the society needs to inculcate a sense of inclusion
By BuzzInContent Bureau | August 30, 2018Arré Studio has roped in veteran film-maker and ad-man Harsh Dave as Executive Producer to strengthen its development and execution capabilities in the original content space
By BuzzInContent Bureau | August 28, 2018The web series garnered 2.4 million total views and was a follow-up to the vox pop video of #GraveyardOfLifeGoals that was launched in end of March 2018 with popular YouTube star Sahil Khattar. The content initiative is a part of the company's campaign Samjho Ho Gaya, Life Goals. Done
By BuzzInContent Bureau | August 23, 2018The British automotive company partnered with The Better India to launch six different videos, highlighting India's unsung heroes every week
By BuzzInContent Bureau | August 23, 2018He will report to Kartik Iyer, President Media Brands and Amplifi – Dentsu Aegis Network India
By BuzzInContent Bureau | August 21, 2018The latest band comprising six differently abled teens launch a new single, ‘Dimaag Ke Taale Tod Na', for mental health awareness
By BuzzInContent Bureau | August 21, 2018The attorneys argued that the site has created user content when it mines user data to ‘create' and ‘customize' an audience for a particular advertiser
By BuzzInContent Bureau | August 21, 2018Through this collaboration, Gulf Oil aims to communicate to the young college going audience about the benefits of Gulf Pride 4T plus
By BuzzInContent Bureau | August 21, 2018