In the #GentleMenInYou campaign, Khurrana is seen narrating a heartfelt poem against gender stereotyping, urging viewers to recognise the gentleman in their lives

These influencers asked fans to share their own stories of family and Diwali, and how their favourite person added colour to their lives

In a category like personal care, where brands spend huge amounts on bigger influencers to promote their products, using micro-influencers was a smart move from an FMCG giant like ITC. The kind of reach the brand has fetched is on a par with any macro and expensive influencer marketing strategy

Social media influencers and content creators tend to engage more with their audience while bringing credibility to the table. Bhuvan Bam has been endorsing Beardo's product range since last year and has fetched massive reach and engagement through various content formats, at times, more than TV or Bollywood celebrities

The brand sprang a surprise on Pandey's 21st birthday and gifted her brand's products, photographs, toys and other things. Ananya posted a video of the surprise gift on social media, which eventually the brand amplified and garnered more than nine million views

Partners with four self-standing women from diverse fields to talk about their professional journeys and what it takes to build and own their narratives every single day

With 28 mn followers on Instagram, Leone invited all makeup artists to be part of a campaign and secured a reach of 14 mn with over 5.5 lakh views on the video she posted

The initiative includes a quirky, news-broadcast style digital video; an educational microsite with information and tips on how to save water in a personal capacity; and a pledge campaign on social media

The #FreedomHair campaign disseminates the message that open hair symbolises freedom and showcases endless opportunities life offers

Hashtag campaign #StartWithStarters in the form of a dance challenge has fetched more than 8.5 billion views since launch

The latest tongue-in-cheek video launched during Diwali on social media encourages consumers to look beyond the world of phoney mattress stores and get online for a hassle-free experience

The #NoUnderwearHorrors campaign's objective was to highlight unspoken issues of men underwear

Adobe is developing an opt-in system that will allow creators and publishers to securely attach attribution data to the content they choose to share

This is TVF's first association with the luxury hotel brand. The video aims at promoting the brand's #WeekendsAtMarriott campaign that offers guests the flexibility and comfort to indulge in a perfect weekend staycation in their own city

The first episode of ‘Around the table' features composer and rapper Baba Sehgal, actor Aishwarya Sakhuja, professional poker player Abhishek Goindi and comedians Karan Talwar and Gursimran Khamba. Actor and comedian Suresh Menon will be a part of the second episode of the series along with a professional poker power couple who were once doctors

The second season of the show will feature popular faces like Nakuul Mehta, Shweta Tripathi and more getting ‘Chef'd' by hosts and celebrity chef Ranveer Brar and Scotch maestro Greg Benson in gourmet cooking

Hotstar VIP's campaign was to promote the premiere of the movie Chhichhore on its platform, Walt Disney's intention was to create buzz for the launch of the movie Frozen 2 and Voot wanted to create awareness and build an audience for its reality shows

Liva Fluid Fashion's digital-first campaign #LiveYourFlow is a unique blend of event, publishers and influencers, which has fetched the brand more than nine million eyeballs