Launched in 2018, the social media app is rigorously promoting itself among the Indian audience across regions through various activities, of which influencer marketing is an essential and consistent strategy
By BuzzInContent Bureau | December 02, 2019Prior to this, Singh held the position of Chief Executive Officer leading the South Asia operations of GroupM
By BuzzInContent Bureau | May 21, 2019Author Ankit Agarwal, Founder, Do Your Thng, analyses the rise and fall of various short-form video content platforms across the globe
By BuzzInContent Bureau | December 03, 2020TikTok also launched a campaign #MyTikTokStory to encourage Indians to create 15-second videos that reflect their personal passions and identity - be it through DIY, cooking, sports, dancing, singing, pottery or any other talents
By BuzzInContent Bureau | June 11, 2019To encourage users pan-India to create engaging content to celebrate the spirit of World Cup, TikTok has also introduced an array of exciting in-app features, including a special sticker to celebrate th tournament
By BuzzInContent Bureau | June 03, 2019In a conversation with BuzzInContent.com, the platform's Head of Ad Sales and Partnerships Sachin Sharma says that TikTok's hold on new internet users with a distinct information-sharing pattern and behaviour sets them apart
By Akansha Srivastava | May 29, 2019The Chinese video app told the Supreme Court that the interim order was passed without hearing them
By BuzzInContent Bureau | April 23, 2019