BuzzInContent caught up with the CMO of the company that has brands such as Naukri.com, Jeevansathi.com, Shiksha.com and 99acres.com, to talk about various challenges related to the content marketing space in India

Jha will be a part of the top management at Zoomcar and spearhead growth, strategic alliances, API-based product partnerships, brand marketing and content. Jha will oversee the demand business and revenue generation through B2C products

Mehta believes that marketers have to do a lot of unlearning to understand the game of content marketing. He also emphasised on the fact that content marketing cannot be done on an ad-hoc basis and is fetches results only in the long-run

Singh was associated with the beer brand for nine years. Before that he was Vice-President, Marketing, at Spencer's and had earlier worked with PepsiCo and Dabur

Rawat talks about Zoomcar's aggressive plan on content marketing and shares his viewpoints on how can brands make most of the ROI through content

Mehta talks about content strategy for GirnarSoft brands Cardekho, Gaadi.com, Zigwheels and Bikedekho, in a video interview series Republic TV presents ‘Engage' brought to you by BuzzInContent

Mahindra Group has taken the content route in order to dispel the misconceptions around education for the girl child with #LadkiHaathSeNikalJayegi initiative. BuzzInContent caught up with Vivek Nayer, Chief Marketing Officer - Group Corporate Brand, Mahindra & Mahindra Ltd, to talk upon the rationale behind taking content route for the initiative.

Kashyap Vadapalli, CMO and Business Head, Pepperfry, tells BuzzInContent that the brand now spends more on content marketing and influencer marketing

Bokey, CMO at ABD, talks about numerous opportunities for alcobev brands in the content space. He discusses their content marketing plans for next year and how it evolved amid the pandemic

Santhanam, CMO, HDFC Bank, tells BuzzInContent.com how content marketing is top-of-the-funnel activity for the brand and why influencer marketing is helping the brand to micro-target its customers

In June, Angel Broking announced the launch of its influencer marketing platform ‘Amplifiers'. It has never been seen before that a stock brokerage firm has created a marketplace for influencers and brands to connect directly while eliminating agency cost. BuzzInContent.com caught up with the company's CMO, Prabhakar Tiwari, to understand the objective behind the initiative

The content-related functions at most companies come under the ambit of CMOs, who at times have very little understanding of content. Given how vital content marketing is becoming for brands, experts say there's a dire need for brands to hire content specialists at the decision-making level

Investing over 95% of its digital spends in content, the yogurt manufacturer driving its expansion through content marketing and rarely seen in mainstream advertising. The CMO shares the company's strategy with BuzzInContent.com

In a conversation with BuzzInContent.com, the CMO and Fabric Business Unit Head of Procter and Gamble Indian Subcontinent says that we cannot force a message down on somebody in today's digital world, rather we can draw them to come and receive the message

Almost 30% of the marketers said consolidating their content marketing strategy would be their key focus for 2018, closely followed by measuring ROI at 27%, reveals ‘The State of Indian Digital Marketing - a CMO Perspective 2017-18' study

Vishesh Sharma, CMO, Ashika Group, shares the different types of content marketing tools available in the market and how they can be utilised to maximise returns

Prerna Goel, Co-founder and CMO of WhizCo, writes about how making influencers and creators an integral part of their social commerce strategy is a great way to ensure that brands can reach out to their audience in an effective way

Vishesh Sharma, CMO, Ashika Group, writes about why brands must take their game seriously by building solid regional content production and distribution capabilities