CXO

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The Socxo platform will help Clarion Technologies channelise their Culture, thereby, develop on Employer Branding on one side and enable Social Selling through the networks of their employees

By BuzzInContent Bureau | July 17, 2019
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The brand and employee advocacy platform will help the brand boost organic reach, trust and awareness to its content marketing initiatives. It will also deliver a way to increase employee participation and engagement with branded content

By BuzzInContent Bureau | September 27, 2019
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The research highlighted insights from reasons for doing social selling, to the source of content, to belief on the system, to choices of learning

By BuzzInContent Bureau | August 29, 2019
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The content-related functions at most companies come under the ambit of CMOs, who at times have very little understanding of content. Given how vital content marketing is becoming for brands, experts say there's a dire need for brands to hire content specialists at the decision-making level

By Akanksha Nagar | October 09, 2019
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The series tracks the fitness journeys of some of the country's fittest CXOs as they shed light on how running affects their businesses

By BuzzInContent Bureau | January 21, 2020
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Brand Advocacy is a powerful medium that can help your marketing campaign accrue business success. Ajit Narayan, CMO and Program Head, Socxo, gives a few tips on how to build a brand advocacy programme

By BuzzInContent Bureau | January 31, 2020
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While it is a wonderful idea to have a separate central content team, it takes away the thinking power of others in the brand marketing team whenever the word ‘content' appears in their plan

By Akanksha Nagar | February 04, 2020
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After a lot of deliberation and engagement with our readers to choose India's most-loved content marketing campaigns, BuzzInContent has finally released its much-awaited list of best content campaigns by brands in 2019

By BuzzInContent Bureau | January 07, 2020
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BuzzInContent rewinds and reviews its most impactful and engaging stories in 2019 and compiles them for readers

By BuzzInContent Bureau | December 30, 2019
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BuzzInContent.com brings to you tips and solutions that will help brands stand out with their regional content strategy and win consumers' mind space by producing culturally relevant content for them

By Akanksha Nagar | December 11, 2019
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Brands realise the importance of local languages and nuances to connect better with customers but still have fenced themselves from putting forward regional content on a larger scale. BuzzInContent.com, in conversation with agencies, brands and content platforms, digs deeper into the challenges that are restraining brands from exploring vernacular enough

By Akanksha Nagar | December 10, 2019
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In a conversation with BuzzInContent.com, Sameer Saxena, Director Marketing, Legrand (Group) India, talks about the brand's philosophy when it chooses the content marketing route

By Shradha Mishra | August 26, 2019
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In an interview with BuzzInContent, the Lead of HT Brand Studio talks about the native advertising play for one of the oldest and leading media houses of the country. He also shares his insight on what brands and publishers should do to get content marketing right

By Akansha Srivastava | January 08, 2019
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Instead of directly selling the brand to consumers, Prega News thought of creating awareness around pregnant working women and their plight during and after the pregnancy and how colleagues can be supportive during these tough times

By BuzzInContent Bureau | April 03, 2018
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CMS Asia recently concluded its fifth South Asia edition in Gurgaon, India in February 2018. This year, CMS Asia and Best Media Info also launched the inaugural Content Marketing Awards

By BuzzInContent Bureau | February 26, 2018
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