On the last day of Cannes Lions, Stefan Heinrich, Marketing Director, US TikTok, interacted with Andrea Okeke, Comedy Content Creator and Anna O' Brien, Creator, TikTok to discuss how marketers can engage with millennials at a time when short attention span has become a challenge
By Akansha Srivastava | June 24, 2019On Day 4, actor and musician Jeff Goldblum, Louise Benson, Executive Festive Director of Cannes Lions, and Stephane Xiberras of Havas discuss the future of entertainment and how artists, tech and media companies, agencies can make it more meaningful for audiences
By BuzzInContent Bureau | June 21, 2019Emma Harman, Managing Director, EMEA, Whalar, caught up with Dominique Davis, Content Creator and Art Director, Melissa Holdbrook - Akposoe and Casper Lee, Chief Marketing Officer, Influencer to talk about the nuisances of creating content for brands and engaging with the audience
By Akansha Srivastava | June 20, 2019On the second day of Cannes Lions Festival 2019, Islam ELDessouky, Head of Integrated Marketing Communications, Middle East, Coca-Cola, and Sasan Saeidi, CEO, Gulf, Wunderman Thompson, shared a few content marketing learnings from the beverage brand's campaigns
By Akansha Srivastava | June 19, 2019BuzzInContent.com caught up with the print jury members at the on-going Cannes Lions Festival to talk about the scope of branded content on the print medium worldwide and how can one overcome challenges related to content marketing on the medium
By Akansha Srivastava | June 18, 2019CLX is Cannes Lions new initiative that will provide participants an intimate and experience-led environment to hear from and engage with the companies at the forefront of content creation through a series of curated roundtable discussions
By BuzzInContent Bureau | May 21, 2019A selection of curated roundtables taking place during the Cannes Lions Festival will provide compelling insightful learnings and ideas for the creation of successful content
By BuzzInContent Bureau | May 14, 2019Launched in partnership with MediaLink, CLX will bring eight of the world's best media and entertainment businesses to Cannes Lions and will take place in Palais II from June 17-21, 2019
By BuzzInContent Bureau | November 05, 2018