The third edition of the #SwitchOff campaign comes with a film that showcases how parents are missing out on being fully present in their children's lives due to more time being spent on mobiles

As part of the campaign ‘Protein 4 children', the company is launching a series of initiatives to support and educate Amway direct sellers and preferred customers on the need of protein supplement in children

The special edition packs of Colgate Strong Teeth toothpaste have different characters printed on the inside of the carton, encouraging children to be storytellers as they cut, play and learn

As per the brand, proceeds from the sale of these NFTs will be utilised to install air purifiers in schools

The campaign starts with a couple of excuses posts hinting at what's coming ahead followed by a series of videos by the influencer moms giving in their hacks to overcome those #PocketFullOfExcuses

Gritzo aims to celebrate "harr bache ke nazriye ko" by capturing how every child sees the world from their own eyes through a pool of imagination in various different situations in their daily lives

The company releases a heart-warming video of Mishti; an underprivileged child aspiring to be an astronaut, under its digital property #DilBacchaTohSabAcha

The Group has also collaborated with Teach for India, the on-ground partner, to amplify the campaign

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write that brands now need to find softer ways to make inroads into culture and construct stories that provide inspiration and practical ways to bring about behaviour change in the citizenry when it comes to sustainability

The influencer campaign has not only helped the NGO in raising funds and increased awareness, but it has also helped brands in getting the right kind of recognition and appreciation from the public for their active participation in a social cause

The campaign was conceptualised and executed in partnership with creative agency Ogilvy India, media agency Wavemaker India and mental health organisation, The Minds Foundation

This Global Handwashing Day, Lifebuoy brought together Education Ministry officials, handwashing ambassador Kajol and Chairman and MD of Hindustan Unilever Sanjiv Mehta to launch a specially curated alphabet book by Ruskin Bond

To help answer this question, Shivakumar, Founder, Leapfrog Strategy Consulting, has studied four examples of branded communication – two with child influencers and two storytelling-driven pieces featuring kids

The session was designed to stimulate normalising menstrual conversation at home through methods such as celebrating periods, encouraging body positivity, empathising with period pain, and involving other family members in the conversation

Through the campaign, the brand wants to reach out to the young student community that can encourage and drive a mindset change among other people to take the pledge of donating their eyes

In a chat with BuzzInContent, Sharma, Chief Marketing Officer at NoFiltr, an influencer incubator company, talks about the nuances of the change in YouTube's recent policy update around ‘kids-friendly content'

The digital property is built on the proposition of approaching life with the zest and enthusiasm of a child and to live in the moment, free from worldly worries

As the global brand ambassador of Byju's Education For All - a social impact initiative of the company impacting 5.5 million children – Messi spoke about his passion for equitable education for children from all walks of life