As per the company, both Dedhia and Pherwani have been crucial in building Chtrbox to its nationwide position as a leader in influencer marketing and creator talent management

In an exclusive conversation with BuzzInContent, Swarup, CEO, Founder, Chtrbox and Julie Kriegshaber, COO, Chtrbox, say that the acquisition offers 360-degree influencer-driven ad campaigns across TV, OTT, digital and app-based platforms that fully leverage the deep experience and knowledge of both teams. It offers an opportunity to drive more rapid development of social commerce business opportunities

Chtrbox will continue to run as an independently positioned brand while benefiting from QYOU Media's complementary businesses including the TV channel The Q, and their influencer marketing Group in the USA. Pranay Swarup, Founder and CEO, and Julie Kriegshaber, COO, will continue in their leadership roles with Chtrbox

Chtrbox.com will help brands with deep data to make the right selection, enable push-campaigns and missions to relevant influencers to get their word out and get the biggest bang for their buck

Following this development, Glenn Ginsburg, President - QYou USA will lead global expansion while Pranay Swarup and Julie Kriegshaber will move to Vice-Chairman roles

ChtrSocial's solutions will help brands design, build and multiply their social clout with a creator mindset, including powering micro-videos and personalised brand storytelling

BharatBox will work towards providing solutions such as television advertisements, influencer-generated social media content, branded content, interactivity and surveys to seek real responses from consumers about new launches via influencers, and e-commerce integrations encouraging direct purchases from audiences

The division will manage all key aspects of the creators' business, including selecting their brand collaborations across digital and non-digital mediums, personal branding and PR, content advisory, finance and admin support

Launched by US influencer marketing firm Izea Worldwide, Influence+United is bringing influencer marketing companies to offer brands, marketers exposure to over 3 billion citizens and geographical expertise for multi-continent brand organisations

By coming on board for initiative, the brands may get increased brand value and resonance, higher consumer engagement and participation

As part of the offering, the influencers will create unboxing videos of products for the brands

The data-driven and open discovery tool enables brands and their agencies with easy access to search, filter and shortlists influencers for their marketing initiatives

Sharma has over eight years of diverse social media marketing and leadership experience across the UK, Singapore, Indonesia and India. Recently, she was leading the social media team, including influencer marketing division, for Iris Worldwide in Indonesia

Pranay Swarup, CEO & Co-Founder, Chtrbox, feels content marketing today is the free entertaining, informative, or interesting content that encourages potential customers and existing ones to stay connected with your brand, your category and what you stand for

D2C brands along with beauty and lifestyle brands have been investing heavily in influencer marketing this year

A number of content creators that started their journeys almost a decade ago are now focusing on other avenues like acting and film-making. BuzzInContent.com is decoding if it is simply a case of natural progression or something to do with the creators and their audience's age

Gupta comes with over 13 years of experience in brand, social and digital media marketing

Regional and dialect-based content companies such as Slow Content, Nukkad by STAGE, Make Joke Of; Meme pages like Jo Baka; and content creators such as Super Sindhi and others are on the rise. This gives a huge opportunity for brands to engage and connect with the audience in Tier 2, 3 cities and metros in their cultural context