As per the brand, the campaign was a success with 530 thousand engagements, reaching over 10 million Instagram followers through 2,000+ Cipla advocates in 21 days

Cipla has been actively raising awareness on the issue on social media. Dr Vikas Gupta, Head, Prescription, India business, Cipla, speaks with BuzzInContent.com on their recent campaign 'Let's Talk About Asthma' and how influencer marketing is important to their brand

This partnership marks the pharmaceutical company's entry into alternative content formats, that use relatable storytelling to convey and subtly reinforce an important message

36% of asthmatics still don't accept inhalers as an effective way to manage asthma, reinforcing the need for disease and treatment awareness, as per the study

The campaign aims to spread awareness on the use of inhalers for treating Asthma

To bring alive its ethos of contributing toward a greener environment and sustainable value creation, the film highlights the importance of positive actions through the lens of children

This new chapter is a part of its efforts to raise awareness on inhalers as a safe and effective mode of treatment for people suffering from asthma

Sung by Amit Trivedi and Nikita Gandhi, the song is penned by lyricist Amitabh Bhattacharya and composed by Amit Trivedi

The film created by Schbang narrates the tales of Michelin star Chef Vikas Khanna, Arjuna awardee badminton player Parupalli Kashyap and popular comedian Bharti Singh, who did not let asthma stop them from achieving their dreams

BuzzInContent talks to Chopra, EVP and the Head of India Business, on the back of the launch of the second leg of the #BerokZindagi campaign. Chopra talks about the nuances of building a content marketing campaign and how it helps brands engage with consumers

BBC Studios India partnered with the brand and Mindshare to produce a six-episode branded content series that was broadcast in December 2017. The series revolved around kicking the smoking habit. By creating a relatable reality show module, it avoided sounding preachy, and remained exciting and entertaining

The study offers a new paradigm of informed trust in the context of influencer marketing

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that by taking to formats such as rap songs or stand up comedy, pharmaceutical brands are perhaps attempting to channelise positivity back into suffering

Woop uses proprietary technology to help brands get word of mouth, at scale. The platform is part of the global word of mouth marketing leader - Advocacy

Rashi Mittal Nair, CEO and Co-founder, WOOP, writes why most brands are turning to moms for being their brand advocates and why it is the best proposition for any brand to have these moms who are also the users of the brand directly or indirectly, to be the voice of the brand

The six-part series won in the best branded content and media strategy category. In the series, the contestants had to trek to the base of Mt Everest in pairs and attempt to quit smoking and conquer something even greater — the mountain within