Entries open for BuzzInContent Awards 2021 - ENTER NOW- Entry Deadline Monday, November 8, 2021

Clubhouse

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A first in the sexual wellness category, Skore and Isobar banked on Clubhouse's popular club, Dark Room, hosted by content creators Santu Mishra and Aishwarya Subramanyam, who speak on taboo topics. They together created a room ‘Sleepless with Skore' on August 8, which had more than 1000 people joining for the two-hour session

By BuzzInContent Bureau | September 13, 2021
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While it is an interesting dialogue exchange platform, brands and experts say it lacks in offering well-rounded measurement metrics to necessarily quantify the success of a session and restricts users from revisiting the content. They discuss useful tips and advice for brands to gauge the ROI by bringing in higher engagement levels

By Akanksha Nagar | September 23, 2021
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The report states that brands have started using influencer marketing more seriously with 54% of the influencers claiming that they have collaborated with up to five brands in a month

By BuzzInContent Bureau | August 19, 2021
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that producing content around sensitive issues related to women empowerment can be a tricky area, but brands can't afford to be silent. If done right, branded content around sexual intimacy, harassment, body-shaming and other such topics can help brands to be a relevant part of the culture that is increasingly anchoring itself in the fourth wave of feminism

By Hamsini Shivakumar | September 29, 2021
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Personal controversies in the lives of brand ambassadors often take a toll on the names they endorse. But will brands face a similar impact when influencers run into controversies? BuzzInContent.com speaks to experts to know their views

By Benita Chacko | June 22, 2021
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Ritesh Ujjwal, CEO and Co-founder, Kofluence, lists eight influencer marketing trends that brands can ride on to maximise reach and engagement

By BuzzInContent Bureau | June 16, 2021
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In this article, brands and agencies discuss the changing depiction of the elderly in communication narratives, the popularity of senior citizen influencers and how they are becoming the most credible advocates of brands

By Akansha Srivastava | May 11, 2021
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