The collaboration with Colgate is a part of Zee5's influencer-led, content marketing tool Ampli5

The special edition packs of Colgate Strong Teeth toothpaste have different characters printed on the inside of the carton, encouraging children to be storytellers as they cut, play and learn

According to the content marketing agency Sheeko, the brand reached more than 90 lakh people in an estimated media value worth more than Rs 25 lakh

The campaign champions real-life moments of everyday heroes where optimism, expressed through a smile, helps one face challenging situations to come out stronger

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how feminine power has become a powerful theme in Indian branded content, reflecting the changing role of women in society and the country's cultural values

The study offers a new paradigm of informed trust in the context of influencer marketing

Payal Sakhuja, Co-Founder and CEO, Ripple Links, writes about how the professionals such as doctors, dermatologists, and more, are helping brands add the much-needed credibility and believability in the brand message, helping build brand value and better recall

Genesis MCN is a certified partner of YouTube since 2016, and is endowed with unique tools and expertise to manage, develop and protect YouTube channels

This week, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that brands need to do more just than inject pleasure and enjoyment into consumers' lives. They need to impose the importance of living cautiously upon their audience

Content marketing professionals discuss the importance of creating helpful content, challenges associated with it and finding the balance between human-interest storytelling and practical solutions-based content for consumers

The OTT space is growing at a galloping pace, but one must need to overcome challenges related to budgets, creativity, reach and engagement, and the client-agency-OTT player relationships

Zoo Media is a media network that owns seven agency brands, including the flagship digital agency FoxyMoron. The Rabbit Hole is Zoo Media's video content solutions agency

BuzzInContent has compiled a list of five content-led campaigns created by Nykaa, Johnson's, Titan, Wakefit.co and Netflix India

Zoo Media's video content solution agency recently released a work-from-home version of its show Behensplaining on Netflix's YouTube channel. In an interaction with BuzzInContent.com, Khatter explains the challenges and opportunities of curating viral content amid the Covid-19 pandemic

In special category awards, Nykaa awarded for ‘Carving out a Niche' while AMFI awarded for ‘Breathing New Life into a Category'

He will report to Kartik Iyer, President Media Brands and Amplifi – Dentsu Aegis Network India