Rising Star Awards Entries Open- ENTER NOW

Columbia Pacific Communities

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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting to analyse the BuzzInContent Awards 2021 winning content-driven campaigns over the course of the next few weeks. This time around, they have handpicked winning content pieces by Columbia Pacific Communities to analyse them through the lens of culture

By BuzzInContent Bureau | December 28, 2021
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Putting the spotlight on the issue of elderly lonesomeness on World Senior Citizen's Day, the senior living community operator launched the #ReplyDontReject initiative with Bollywood actor Boman Irani. The campaign is conceptualised and executed by Famous Innovations

By BuzzInContent Bureau | August 25, 2021
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Ruskin Bond professes the importance of community living for senior citizens, and the need to be in a community such as The Virtuoso Club and Serviced Residences, which fosters positivity, active living and a socially engaging lifestyle

By BuzzInContent Bureau | April 22, 2021
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Columbia Pacific Communities latest campaign “Ms Santa” presented Santa as a woman to children thereby inspiring them to believe that children can be whoever they want to be

By BuzzInContent Bureau | December 22, 2021
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On May 28, BuzzInContent conducted the third Live session of its monthly chat show Content Conversations. Smita Murarka, CMO, Duroflex, Ruchika Varma, CMO, Future Generali India Insurance, Piali Dasgupta, Sr VP, Marketing, Columbia Pacific Communities and Anuj Gosalia, Co-Founder and CEO, Terribly Tiny Tales, discussed the nitty-gritty of creating content on such a sensitive and serious topic

By BuzzInContent Bureau | May 31, 2021
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The virtual event held between December 14-17 set high benchmarks in the Indian A&M industry with over 500 LIVE concurrent audiences during awards on YouTube alone

By BuzzInContent Bureau | December 21, 2021
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The second edition of BuzzInContent Awards, presented by MTV and powered by News Nation, announces 66 winners across 27 categories

By BuzzInContent Bureau | December 21, 2021
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BuzzInContent.com explores why the recovery in branded content pricing for digital news publishers is slow when all other forms of advertising have almost recovered

By Akanksha Nagar | November 09, 2021
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With over 70% members from the client-side and ~50% female members, the jury panel represents all the stakeholders

By BuzzInContent Bureau | November 03, 2021
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Content initiatives either created or executed between November 1, 2020 and October 31, 2021, can avail of the early bird offer till October 22, 2021

By BuzzInContent Bureau | October 11, 2021
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In this article, brands and agencies discuss the changing depiction of the elderly in communication narratives, the popularity of senior citizen influencers and how they are becoming the most credible advocates of brands

By Akansha Srivastava | May 11, 2021
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