Industry captains will headline the BuzzInContent Conversations as five power-packed panels discuss the future of the content marketing, along with the challenges. The event will be held alongside the BuzzInContent Awards on December 9 at 3 pm

Prabhakar Tiwari, Chief Growth Officer, Angel Broking; Snehil Gautam, Head of Marketing and Growth at Housing.com, Makaan.com and Proptiger.com and Dheeraj Kummar, National Creative Director, Brand and Consumer Experience, Motivator (GroupM), discuss the nitty-gritties of content mapping and the right way to go about it in BuzzInContent's first Content Conversations of 2021

The virtual event held between December 14-17 set high benchmarks in the Indian A&M industry with over 500 LIVE concurrent audiences during awards on YouTube alone

The annual event will begin on December 14 and will be streamed live for three days across BestMediaInfo and BuzzInContent platforms

In the second episode of BuzzInContent's monthly IP, Hamsini Shivakumar, Semiotician, Leapfrog Strategy Consulting, Savita Pai, Chief Digital and Media Officer, Diageo India, Sajni Masturlal, Head of Content, Wakefit and Karthik Nagarajan, Chief Content Officer, Wavemaker India and Head of Content, GroupM India talk about the nuances of creating content that is culturally relevant

To be held in April 2020, the annual gala event will take place in Mumbai

In Episode 5 of BuzzInContent Conversations Season 2, expert panellists Chhavi Mittal, Shashank Mehta, Shradha Agarwal and Ankit Chhabra, came together to discuss the perfect content strategy for Instagram

In Episode 4 of BuzzInContent Conversations Season 2, expert panellists Prateek Malpani, Rumi Ambastha, Dhruv Sachdeva and Ranjeet Kumar discuss an ideal YouTube strategy for brands

In episode 3 of Content Content Conversations' Season 2, experts from the industry discuss the challenges, opportunities and the growth of the branded audio content space

Laalit Lobo, VP of Marketing, Bombay Shaving Company, Ashish Bajaj, Head of Marketing, Partnerships and PR, MediBuddy, Deep Bajaj, CEO & Co-Founder, Sirona, Shreyas Shevade, Head of Creative and Content, upGrad, and Sandeep Balan, Partner, Branded Content, Spring Marketing Capital were speaking on day three of BuzzInContent Conversations

On Day-2 of BuzzInContent Conversations 2021, Myntra's Achint Setia, Perfetti's Shankar Iyer, Innocean's Shiveshwar Raj Singh, Viacom18's Vivek Mohan Sharma and Vishwanath Shetty of Pocket Aces discussed the art of sustaining “big-ticket” content IPs in the “long-run”

Speaking on day one of BuzzInContent Conversations, Dipashree Das, Senior Marketer, global OTT content platform, Manasi Narasimhan, Vice- President and Head, Marketing and Communications, South Asia, Mastercard, Shailja, Chief Content Officer, Omnicom Media Group, Yogesh Manwani, President, Lintas C: EX, talk about major content marketing trends for 2022

In episode 7 of BuzzInContent's monthly chat show Content Conversations, Siddhant Mazumdar, Head of Mediabrands Content Studio of IPG, Manika Sharma, Head of Marketing of Firefox Bikes, Rajagopal Menon, Vice-President, Marketing of WazirX and Hansveen Kaur, Business Head of Momspresso talked about how brands can ace community building through content marketing

In episode 6 of BuzzInContent's monthly chat show Content Conversations, MG Motor's Udit Malhotra, Rumi Ambastha of The Man Company, Ramalingam Subramanian of CoinDCX, Pratik Gupta of FoxyMoron and Prashanth Challlapalli of Gravity Integrated talk about the importance of having a full-fledged content strategy and how to devise one that drives business goals

upGrad's Shreyas Shevade, Godrej Consumer's Anuja Mishra and Jigar Sheth from OML talk about the strategy behind creating content pieces with increased shelf life around special occasions, maximising ROI, going beyond building brand awareness and much more through such content pieces, in the fifth episode of Content Conversations

In Episode 4 of Content Conversations, BuzzInContent caught up with Gaul to talk about filmmaking for brands, unscripted branded content, his views on the growth of content marketing in India, advertiser-funded programmes, ROI through content and various other things

The underlying principle of curation is being consumer-centric and that can help achieve success, conclude the panellists of the session titled ‘If content is king, curation is queen' at BuzzInContent Conversations

In a Fireside Chat as part of BuzzInContent conversations, the Chief Executive, Personal Care, ITC, explains on how content helps to drive business and shares examples from his experience