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Content Strategy

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In a joint interview with BuzzInContent.com Aalok Bhan, Director and Chief Marketing Officer and Rahul Talwar, Marketing Head, explain how content marketing initiatives helped the life insurance brand move ahead during and after lockdown. They talk about the brand's overall content strategy and future plans

By Shradha Mishra | October 13, 2020
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The 2020 Content Strategy Report states that content should be part of the culture, can drive behavioural changes and be contextual

By BuzzInContent Bureau | August 12, 2020
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21 campaigns have been shortlisted in the Effective Content Strategy category, which rewards content strategies that can demonstrate a business outcome

By BuzzInContent Bureau | April 23, 2020
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The trends are drawn from the winners of the Effective Content Strategy category of this year's international Warc Awards

By BuzzInContent Bureau | October 22, 2018
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Most recently, on Raksha Bandhan, for its sweets range, Mother Dairy associated with actor and social media influencer Jannat Zubair. In the video, Jannat and her brother Ayaan played the ‘Balloon Laughter Challenge', adhering to the brand positioning of #RishtonKaSwadBadhaye

By BuzzInContent Bureau | August 10, 2020
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McCann won for its campaign ‘Cash is no more king in India' for Mastercard and TOI for the ‘Lost Votes' campaign

By BuzzInContent Bureau | June 11, 2020
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BuzzInContent.com caught up with Gopa Kumar, COO of Isobar India, to talk about Kia Seltos' content-driven digital launch campaign

By BuzzInContent Bureau | February 05, 2020
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Other findings of the report say content needs to build audiences in the long term and real-world components help make content distinctive

By BuzzInContent Bureau | December 11, 2019
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As part of the larger campaign #NoMoreDeadlines, the brand has launched a half-done music video featuring influencers, who invite their female fans to share their stories on how they defy deadlines and in return be part of the campaign

By BuzzInContent Bureau | November 25, 2019
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Wadhwani Foundation will utilise the content studio's skills to generate ideas to make the show on ET Now more entertaining and interesting for viewers in its 8th season

By BuzzInContent Bureau | November 21, 2019
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Content contributes 2.5% to the GMV (gross merchandise volume) of Nykaa, with the average order value of content consumers being 15% higher than non-consumers

By BuzzInContent Bureau | August 29, 2019
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Anand Pathak, Chief Marketing Officer at Netmeds.com, speaks to BuzzInContent.com about the brand's content marketing strategy

By Akansha Srivastava | February 12, 2019
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Sunil Kumaran, Country Head, Thwink Big, Big FM, writes that with technological advancements, the way we communicate and consume content has also evolved and as a result, some of the fundamentals of communication and marketing are going through a paradigm change

By BuzzInContent Bureau | November 05, 2018
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Iyer will be responsible for spearheading the content services at the communications agency

By BuzzInContent Bureau | September 21, 2018
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Asif Upadhye, the Co-founder, Director and Story Teller at Yellow Seed writes how good content can perform well only when supported with an equally good marketing strategy. Create engaging content but build a plan that promotes it well. Begin on the right note and continue the right path to reach the desired destination

By Asif Upadhye | September 04, 2018
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BuzzInContent talks to content experts to explore the scope of branded content and content marketing, the strategy of doing both, opportunities attached and the diminishing line of difference between the two

By Akansha Srivastava | April 17, 2018
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Neeraj Chaturvedi, Group Chief Marketing Officer, Housing.com, PropTiger.com, Makaan.com, lists ways through which your content can maintain its throne and give your brand a strong voice that resonates with readers

By Neeraj Chaturvedi | February 11, 2018
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A total of 4.1 million people pledged to join the pact and drive responsibly. The overall campaign garnered over 7.6 million views. The campaign reached more than 22.46 million people and fetched an engagement of 0.5 million

By BuzzInContent Bureau | March 04, 2021
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