With the growth of content consumption on OTT platforms, it's inevitable for brands to devise content strategies to engage with the consumers hooked to this medium. This article emphasises why it is the right time for brands to join hands with OTT players

In an interview with BuzzInContent.com, Ayadassen spoke about the potential of content marketing, why Reuters got into this field and the usual mistakes brands make while undertaking content marketing campaign

Apart from making brands' content go viral, Kalyan Kumar, Co-Founder and CEO of SoCat, tells BuzzInContent.com that the influencer marketing agency would also focus on movie marketing. He explains how they engineer the social spread of content

Clocking more than 10 million views, the content around the FMSCI MMSC Volkswagen Ameo Cup is a huge hit among motorsports enthusiasts

This move results from analysing content consumption patterns of users which has now moved towards short video formats

With strained budgets and rising content consumption amid the Covid-19 pandemic, BuzzInContent.com finds how brands across categories are putting greater focus on content marketing initiatives with a much more focused approach and spends this festive season

The report released by Mindshare and Vidooly studies the impact of Covid-19 on content consumption trends in YouTube, Facebook and Instagram in Q1'2020

In its annual report, Google concedes that major and premium content creators are turning to YouTube to engage viewers for their OTT platforms. Here are a few useful insights from the report related to video content consumption

The report reveals that entertainment is the largest category in mobile content consumption for Indian users，accounting for 27.4%，followed by Sports and Lifestyle，which account for 18.6% and 13.8% respectively

In a conversation with BuzzInContent, Rana Handa, Chief Business Officer, POPxo, talks about the potential of vernacular language, digital content consumption trend and its influencer marketing platform Plixxo

Vyom Charaya, Director Brand Solutions, The Viral Fever, lists the essentials for brands with reducing attention spans of audiences and increasing content consumption options

In an interaction with Republic TV presents Engage, Jha, the Chief Marketing Officer at the self-drive car rental brand, talks to BuzzInContent about the content distribution challenges faced by the brands, nitty-gritty of investing in the content on various mediums, how the consumers are moving from Facebook to TikTok and Instagram for content consumption

As the sports world continues to evolve in the digital age, content creators are poised to play an even more prominent role in shaping the future of sports coverage, brand engagement and fan interaction. However, they also face challenges related to credibility, legal issues, and ethical responsibility

Zahara Kanchwalla, Co-founder and CEO, Rite KnowledgeLabs, writes about how slow content is challenging the notion that fast is always better and why slow content is a catalyst for long-term thought leadership and influence

Ananya Singhal, Co-founder and COO at Rigi, writes by defining your niche, creating quality content, embracing video and live streaming, mastering social media and collaboration, staying updated with technological advancements, and building a strong personal brand, you can position yourself well world of content creation

In contrast to national-level influencers, regional creators' focused content resonates better with local audiences, leading to higher engagement levels

Even though YouTube is the largest AVOD platform and the second-largest search engine in the world, most brands, especially premium brands, now want to explore putting out branded content on premium OTT platforms like Netflix, Amazon Prime Video, etc, according to TVF President Vijay Koshy

The hunt, hosted on Moj, invites participants to choose a tribe and showcase their artistic expression by using a specially curated interactive Nivea brand filter