Shortlists announced for Rising Star Awards 2021 [VIEW]

Content gives a sniper effect to marketing


Kelappan, Business Head, Mia, a jewellery brand from the house of Tata Group, tells that content marketing helps to track the consumer journey. To stand out in the clutter of digital content, one must find the right content partner that understands the brand's ethos well, she says

By Shradha Mishra | May 06, 2019
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