This story discusses why are brands demanding more performance-linked content and how content creators, platforms and agencies are navigating their way through this changing landscape of content marketing

BuzzInContent.com caught up with Kumar, Head of Brand and Content, Scaler, to understand its content strategy, brand's focus on web series, influencer marketing and how the content marketing space is shaping up in India

Even if a start-up has inherited wealth to spend on large scale ad campaigns, having a fool-proof content strategy in place will only facilitate the marketing job. Experts from start-ups and digital agencies share tips on how one can go about creating an optimised content marketing strategy

Earning consumer trust through content requires it to be timely, agile, easily accessible and honest. Listed below are a few points that can help marketers in their content marketing journey in 2022 and beyond

Sharing content marketing trends for the next year, Bali, National Head of Client Partnerships and Business Head, North- Zoo Media, discusses how brands will be a lot more strategic with their spends on content. Performance-based content will be the direction in which branded content will continue to move, she says

Sharing how the agency plans to grow its client base by at least by 50% in 2022, Upadhye, Director at SPRD, discusses why content marketing could be a one-stop solution for brands in this year. He says investing in content agencies that exclusively cater to branded content will help amplify a brand's visibility

Nagarajan, Chief Content Officer – Wavemaker India, discusses how the creator economy will continue to be the focus of content marketing next year. He foresees influencer marketing aka advocacy to become even more data-driven and shares why this has been the greatest year ever for content at Wavemaker India

Speaking on day one of BuzzInContent Conversations, Dipashree Das, Senior Marketer, global OTT content platform, Manasi Narasimhan, Vice- President and Head, Marketing and Communications, South Asia, Mastercard, Shailja, Chief Content Officer, Omnicom Media Group, Yogesh Manwani, President, Lintas C: EX, talk about major content marketing trends for 2022

Join BuzzInContent for a fireside chat with Dipashree Das from a global OTT platform, Shailja of Omnicom Media Group, Yogesh Manwani from Lintas C: EX and Manasi Narasimhan from Mastercard over the upcoming trends in content marketing, the show will be aired across BuzzInContent and BestMediaInfo platforms

In episode 7 of BuzzInContent's monthly chat show Content Conversations, Siddhant Mazumdar, Head of Mediabrands Content Studio of IPG, Manika Sharma, Head of Marketing of Firefox Bikes, Rajagopal Menon, Vice-President, Marketing of WazirX and Hansveen Kaur, Business Head of Momspresso talked about how brands can ace community building through content marketing

While experts say that a fully equipped content marketing team should have people capable of pulling off a campaign through all the stages, they also feel there is no defined size for such a team. BuzzInContent finds out how brands can build a high-performing team that stands out from the rest

Ambika Sharma, Founder and MD, Pulp Strategy, writes that if your Instagram effort is not paying off, then blaming the complex algorithm for leaving your brand out is counterproductive. She suggests some tips that can help brands with their content marketing strategy on Instagram

This is part one of a story where content marketing practitioners discuss the right way to go about SEO in content marketing to deliver maximum results, without hampering its creativity and user experience. Part two of the story will go live next week

BuzzInContent caught up with brands and agencies to discuss how the right content marketing strategy will help brands engage with consumers at relevant touchpoints even when third-party cookies cease to exist

While content creators and platforms offering localised, regional and dialect-based content are on the rise and brands are equally open to collaborating with them, they come with a baggage of challenges associated with them. Content marketing practitioners discuss what brands must adhere to in order to overcome these challenges while interacting with the audience beyond metros through content

Natasha Puri, Content Marketing Lead at Pepper Content, writes that there is enough data to prove the effectiveness of content marketing. However, she still sees brands make a hash of it, making rookie mistakes time and again. Puri lists five mistakes with examples of content marketing that backfired

BuzzInContent.com caught up with online gaming platforms and content creators to discuss the importance of content marketing and how to implement the medium to grab the attention of gaming lovers

In an interaction with BuzzInContent, Mishra, Head of Marketing for Personal Care and Hygiene, Godrej Consumer Products Limited (GCPL), talks about the increased focus on content marketing, the brand's content-driven initiatives, content strategy and plans to associate with content creators and platforms