BuzzInContent interacts with content marketing professionals to understand the nitty-gritty of content mapping and its usage. The story is divided into two parts. The first part talks about the importance and penetration of content marketing in India. The second part will talk about the methodology to do it across categories of brands
By Akansha Srivastava | January 19, 2021In a conversation with BuzzInContent.com, Murarka, Vice-President, Marketing and E-commerce at Duroflex, shares how they plan to expand their content team and increase investment in content marketing with a substantial focus towards video this year
By Akanksha Nagar | January 14, 2021Speaking at BuzzInContent Conversations 2020, experts and industry leaders discuss the fine art of balancing technology with a human touch in the field of content marketing
By Akanksha Nagar | December 11, 2020Experts across categories come together at BuzzInContent Conversations 2020 and express how the Covid-19 crisis made them reimagine the future of content marketing in a better way
By Akanksha Nagar | December 10, 2020As video ad spends grow by 8% this year, BuzzInContent.com finds out how brands amplified the utilisation of video content marketing space to reach consumers who moved online during the pandemic
By Akanksha Nagar | December 08, 2020Having increased its content marketing efforts amid the pandemic, the brand is utilising influencers and vernacular content. Dhall, Chief Operating Officer, PolicyBazaar, tells BuzzInContent.com that these few months will be a great learning for marketers who otherwise tend to ignore content marketing
By Akanksha Nagar | October 29, 2020BuzzInContent.com spoke to content marketing practitioners to understand how the pandemic will change the way brands strategise content marketing plans for 2021. Will 2020's content marketing trends remain unchanged or will new ones take birth as we move into 2021?
By Akansha Srivastava | October 27, 2020OML's content marketing team continues to drive the branded entertainment initiative of Bacardi Breezer, Grey Goose, William Lawson's, Dewar's, Bombay Sapphire, Martini, Martini 0.0 and Patrón across 15 countries
By BuzzInContent Bureau | October 23, 2020Instead, spend your precious time, energy and hard-earned money on earning love and loyalty through content marketing
By Niraj Sharma | September 14, 2020BuzzInContent.com asks industry experts if there should be a course or a specialisation in content marketing. And, it is a divided house
By Akansha Srivastava | August 26, 2020Multiple brands have smelt an opportunity in the content space and are cashing in on the medium amid the pandemic. But will they continue with content marketing as an integral part of their strategy or is it a short-term tactical move? BuzzInContent.com finds out
By Akanksha Nagar | July 21, 2020We dive into the black box of content marketing experts to understand the impact of Covid-19 on the content marketing industry
By Payal Shah Karwa | July 20, 2020Once the lockdown is over and business is back to usual, brands will get aggressive on the marketing front. Content marketing will play an important role in garnering immediate sales to maintain cash flow
By Akansha Srivastava | April 28, 2020The content marketing company will help localise Salesforce India's blog presence using multiple content formats
By BuzzInContent Bureau | April 28, 2020Jatin Modi, Founder and CEO at B2B digital marketing agency FrogIdeas, talks to BuzzInContent about the changing dynamics of B2B content marketing during the Covid-19 crisis. He highlights the difference between B2B and B2C content marketing and emphasises the growing need of employee advocacy in the marketing industry
By Akansha Srivastava | April 20, 2020Content marketing experts suggest a few content marketing trends that are helping brands engage with consumers during Covid-19 crisis
By Akansha Srivastava | April 13, 2020Divanshi Gupta, Director, The Marcom Avenue, writes how with content marketing, brands are not just attracting visitors for a stroll but also to fulfil their search query and interest them into buying their product or service
By Divanshi Gupta | March 02, 2020Beard the lion in his den with BuzzInContent's secret sauce to keep the content marketing game up to the mark
By Akansha Srivastava | February 03, 2020