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Covid-19 pandemic

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When the Covid-19 pandemic struck its first blow in 2020, the new normal turned the spotlight on Leadership. The network partnered with SAP India to bring such leaders of home-grown businesses to the forefront who were the harbingers of hope in these troubled times through the show

By BuzzInContent Bureau | January 14, 2022
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The series will provide listeners with insights on how the airline responded to the Covid-19 pandemic, and takes a deep dive into some of the year's most significant events

By BuzzInContent Bureau | October 05, 2020
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With strained budgets and rising content consumption amid the Covid-19 pandemic, BuzzInContent.com finds how brands across categories are putting greater focus on content marketing initiatives with a much more focused approach and spends this festive season

By Akanksha Nagar | September 01, 2020
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Zoo Media's video content solution agency recently released a work-from-home version of its show Behensplaining on Netflix's YouTube channel. In an interaction with BuzzInContent.com, Khatter explains the challenges and opportunities of curating viral content amid the Covid-19 pandemic

By Akanksha Nagar | April 30, 2020
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The Covid-19 pandemic has led to a higher adoption of podcasts by content creators and an increased acceptance by listeners. Coming as a saviour to the creative community in times of restricted opportunities, advertisers too are taking the notice of this medium. But can the medium capitalise on the attention it got? BuzzInContent.com explores

By Akanksha Nagar | November 03, 2020
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The campaign narrates the multiple negative thoughts that a woman goes through during pregnancy in the middle of the Covid-19 pandemic

By BuzzInContent Bureau | October 12, 2020
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This story discusses why are brands demanding more performance-linked content and how content creators, platforms and agencies are navigating their way through this changing landscape of content marketing

By Akansha Srivastava | June 07, 2022
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As per the survey's findings, as Covid-19 put a major challenge for offline marketing activities across India, brands turned to social media to amplify their messages

By BuzzInContent Bureau | March 08, 2022
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The brand strategically collaborated with influencers, content creators and celebrities, which led the virtual party clocking 2.4 million views on MX Player, 3.3 million views on YouTube, and 3.4 million views on Twitter in 24 hours

By BuzzInContent Bureau | October 22, 2021
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The music video spreads a positive message by depicting the small joys in life and how, sometimes, all one needs is a simple journey to discover themselves

By BuzzInContent Bureau | October 11, 2021
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Through this website, Garmin intends to connect travel enthusiasts virtually to explore and fulfil their travel aspirations. People who are unable to travel currently can visit the online virtual travel website

By BuzzInContent Bureau | October 07, 2021
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While it is expected of education brands to create content on such an occasion, other players also took Teacher's Day as an opportunity to engage with consumers. BuzzInContent lists its favourite campaigns

By BuzzInContent Bureau | September 07, 2021
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The channel received over 500 UGC pieces in collaboration with Momspresso. ABCD Dance Factory created dance Instagram Reels to promote it and YouTube kids' content creators Aayu and Pihu encouraged their followers to join in the conversation

By BuzzInContent Bureau | June 21, 2021
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Not just influencers or content creators, brands too have taken up the initiative to demystify BFSI content. With many applications, platforms, channels available, how can one ensure higher visibility and how brands can capitalise on it? BuzzInContent.com finds out

By Akanksha Nagar | June 15, 2021
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Dettol has curated 100 stories of Covid protectors from across India and carried them on 4 million liquid handwash packs, replacing their logo with the protectors' images to honour their selfless contribution. They have roped in 1000s of influencers, who are encouraging their followers to recognise the efforts of the ‘protectors' around them

By BuzzInContent Bureau | June 11, 2021
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While the influencers highlight the risks of smoking, they are seen giving friendly advice and do not come across as preachy, which can be a major put-off for youngsters. That's where this campaign scores

By BuzzInContent Bureau | June 04, 2021
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The #MaskMyIndia campaign brings together the working hours and situations of our doctors and walks the audience through their overall routine, showing how each one of them is working day and night to ensure everyone is safe

By BuzzInContent Bureau | June 02, 2021
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Ungeek is a series of colourful, simplified, easy-to-absorb, insight-driven research reports and thought pieces for modern marketers

By BuzzInContent Bureau | May 25, 2021
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