Supari Studios, Cred, Art of Everything, Gulshan Grover, Shreeja Chaturvedi, Supriya Joshi, Kusha Kapila, Baba Sehgal, Sunil Gavaskar, Ravi Shastri, content series

The film focuses on supporting Cred's goal of promoting financial independence and literacy

‘The Long Game' is a masterclass series by Cred where talented, much-loved cricketers share insights from their lives, careers and learnings

BuzzInContent.com talks to brands in the sleep category to discuss how they are building a credible relationship with consumers by speaking in their language through innovative content formats

The campaign aims to demystify credit scores with #KnowYourCRIFScore and #NumbersThatMatter

When consumers step into the role of advertisers and start speaking for the brand on various platforms, it gives the brand a kind of credibility and proximity with consumers that no amount of advertising can match. BuzzInContent.com finds out how user-generated content is working for brands

The stand-up comic and content creator tells us the secret to a happy life (or not), which does not require you to push your boundaries or pay a large fee for another masterclass session

The 8-part masterclass series brings skills from experts in a variety of fields, the first video features former Team India cricketer and Head Coach Ravi Shastri

The vegan beauty and skincare brand is working with a large number of influencers for different campaigns for maximising reach and visibility

The show will feature stories of top sellers on Flipkart. On the show, the sellers will discuss tips and tricks to become successful sellers on Flipkart and gain meaningful insights into Flipkart's marketplace platform

The six-episode masterclass series brings life lessons from the legends of cricket. The first episode featured 1983 World Cup hero Mohinder Amarnath

Anushree Tainwala, Executive Director, Marketing, Samsonite South Asia, talks about the importance of using the right kind of celebrities and influencers in content generation and how content should be engaging

Payal Sakhuja, Co-Founder and CEO, Ripple Links, writes about how the professionals such as doctors, dermatologists, and more, are helping brands add the much-needed credibility and believability in the brand message, helping build brand value and better recall

In this article, brands and agencies discuss the changing depiction of the elderly in communication narratives, the popularity of senior citizen influencers and how they are becoming the most credible advocates of brands

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, wears her semiotic lenses to analyse Myntra's content IP, a fashion-focused digital reality show. She deciphers how the platform makes itself more authentic and credible by changing the narrative of fashion pageants with a more realistic approach

The BEDTalks campaign conceptualised and executed by Phantom Ideas is inspired by TED Talks and is a curated series of incredibly boring topics aimed at putting people to sleep

At a time when FMCG giants like P&G and Unilever have called out influencers due to lack of credibility and authenticity in their followers, brands are learning the art of selecting right influencers after making trial and errors. What do influencers bring to the table and what are the things to keep in mind while designing content for influencers? BuzzInContent.com analyses

Fully localised, the Spotify experience in India brings to brands an incredibly engaged audience