In an interview with BuzzInContent.com, Banerjee talks about the growing content ecosystem, FCB India's approach to content and the idea behind Fuel Content
By Akansha Srivastava | November 27, 2018Fuel India will be led by Debarpita Banerjee, President North and East, FCB Ulka, and the India operation will offer content creation solutions in an end-to-end format
By BuzzInContent Bureau | November 14, 2018FCB's content production arm FuelContent India has conceptualised and executed the content initiative that celebrates women who dared to follow their unconventional dreams and show the world that they are physically strong too
By BuzzInContent Bureau | March 26, 2019When a brand talks about the success of a content piece, it mentions the number of views, impressions and altogether the virality aspect of the initiative. But should virality of content be the ultimate goal for brands' content marketing efforts? BuzzInContent.com explores
By Akansha Srivastava | February 19, 2019