The video series consisting of four reels on Dell India's Instagram handle is an engaging conversation that aims to motivate today's youth to consider modern PCs as an important tool that can help them transform their passion into lucrative careers

Based on ‘Future of Work' report by Dell Technologies in collaboration with Institute For The Future, the video emphasises on how emerging technologies like artificial intelligence, machine learning, internet of things etc. will change the way we work in the year 2030. It also highlights how there might be the creation of new jobs in the future that do not even exist as of today

The five-episode series brings several creative mavericks under one roof to design multiple masterpieces

New features include finding lookalike influencers and past influencer-brand collaborations through a deeper understanding of influencer content, which is likely to take Indian influencer marketing to the next stage

The initiative is timed around the world cup where Sehwag shares his winning mantras in a series of videos. He inspires the audience to share videos of their success mantras to hit beyond the boundaries

The brands which have made it to the list are Alpenliebe Juzt Jelly, Bumble, Swiggy, Zomato, Tinder, Asian Paints, Dell, Bajaj Pulsar, Bingo!, Coca-Cola, Lakme, Scaler, Spinny, Skoda, Stayfree, Tanishq and others

Before this, Hakim was General Manager at GroupM, where he headed the media mandate for Dell in India

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that the way in which women's innerwear category brands have been able to bring about a cultural change can be an inspiration to other categories and brands that aim to address the goal of behavioural and cultural change

As big brands explore influencer marketing, gaming and streaming players are hopeful of more collaborations, sponsorships and content integrations which will further escalate the growth of the community in India

StreamO is a monetisation tool for creators of all sizes to earn from their content

Gender pay disparities exist in all corners of the world and it exists across fields. In traditional media like films, women are known to be paid much lesser than their male counterparts. BuzzInContent.com tried to find out if the pattern continues when it comes to the influencer marketing industry in India

We speak to influencers curated for Myntra Style Squad- which is an organised setup created to engage with audiences on the platform

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that the space of “equal partner families” is ripe for more and more interesting narratives on ‘new-age dads' and ‘equal partner parenting'. The brands that still feature ‘hands-off' dads in their ads could soon begin to look ‘outdated' or ‘too traditional'/‘orthodox' in their manifest values

While there are several ways through which OTT platforms monetise from brands and ads, the pie of branded content in this revenue is only becoming larger over time

The Founder, Leapfrog Strategy Consulting, says there is almost a white space when it comes to branded content which furthers the cause of eco-friendly, cruelty-free, sustainable and zero waste consumption in India. Unilever's entry into this space – even if at a global level – is a sign of a growing clientele for such products

In the second story of the series on finding solutions to challenges related to the measurement of content marketing effectiveness, marketers discuss how agencies, creators and publishers can work in tandem to reduce discrepancies in measurement metrics. They discuss if forming an institutional body help resolve this issue

Rekha Rao and Sandeep Vasudevan join as the Business Heads

The Vice-Chairman and Global Chief Strategy Officer of R/GA speaks to BuzzInContent.com on the challenges of content marketing. He asks if purpose-driven marketing can drive business