Dentsu Aegis Network, which acquired the Bangalore's creative hotshop in 2016, has launched an investigation and sent all the people against whom allegations of sexual harassment have surfaced till the probe is over
By BuzzInContent Bureau | October 13, 2018He will report to Kartik Iyer, President Media Brands and Amplifi – Dentsu Aegis Network India
By BuzzInContent Bureau | August 21, 2018The initiative conceptualised and executed by Carat media urges consumers to support women during their early days of motherhood and builds awareness around products that help mothers during breastfeeding days
By BuzzInContent Bureau | September 04, 2019Ranade was earlier the digital agency's Director, Business. She will be responsible for driving content consulting, content strategy and will also look after content consulting towards branded IP creations
By BuzzInContent Bureau | August 12, 2019The initiative kicks off with a series of three films ending with call-to-action where every parent receives a set of 26 Letters of Courage on their WhatsApp on giving a missed call. In addition, the brand has especially created an Amazon Alexa skill
By BuzzInContent Bureau | March 08, 2019Isobar created an interactive banner across apps used by women that focus on areas pertaining to their interest. To engage them, women were asked to speak about their passion into their mobile microphones. This led them to a final frame with Forevermark's video and a customised message that can be shared via WhatsApp and Facebook
By BuzzInContent Bureau | December 18, 2018In an interview with BuzzInContent.com, the Country Head of Dentsu Story Lab says branded content will transcend from branded videos and sponsorships to brand-owned intellectual properties with a longer shelf value. He feels that measuring the success of content based on views is not the right yardstick
By Akansha Srivastava | December 04, 2018The agency is currently testing the beta version of the tool for its key clients across automobile, apparel, appliances and technology
By BuzzInContent Bureau | November 21, 2018#PowerlessQueen gets shortlisted across Interactive, Mobile, PR, Case Film, Branded Viral Video, Non Branded Videos and Branded Entertainment game categories
By BuzzInContent Bureau | July 10, 2018BuzzInContent caught up with Kumaran to understand the scope of content marketing in the radio space, Thwink Big's content strategy, Thwink's extension into the video formats of content on digital and how the brands are leveraging the radio space for content marketing to engage with consumers
By Akansha Srivastava | June 12, 2018Kumaran comes with an experience of over two decades in revenue and content planning and sales, distribution and marketing
By BuzzInContent Bureau | May 07, 2018The studio aims to contribute towards making the brand future ready for catering to growing consumer and advertiser needs and changing media trends
By BuzzInContent Bureau | February 28, 2018Co-Created by Happy mcgarrybowen and executed in collaboration with Isobar, SKREEM, and Greenroom, the #7HourMarathon campaign emphasises on the importance of sleep and connects it to the brand's philosophy
By BuzzInContent Bureau | January 31, 2018