Dentsu Aegis Network, which acquired the Bangalore's creative hotshop in 2016, has launched an investigation and sent all the people against whom allegations of sexual harassment have surfaced till the probe is over

He will report to Kartik Iyer, President Media Brands and Amplifi – Dentsu Aegis Network India

The initiative conceptualised and executed by Carat media urges consumers to support women during their early days of motherhood and builds awareness around products that help mothers during breastfeeding days

Ranade was earlier the digital agency's Director, Business. She will be responsible for driving content consulting, content strategy and will also look after content consulting towards branded IP creations

The initiative kicks off with a series of three films ending with call-to-action where every parent receives a set of 26 Letters of Courage on their WhatsApp on giving a missed call. In addition, the brand has especially created an Amazon Alexa skill

Isobar created an interactive banner across apps used by women that focus on areas pertaining to their interest. To engage them, women were asked to speak about their passion into their mobile microphones. This led them to a final frame with Forevermark's video and a customised message that can be shared via WhatsApp and Facebook

In an interview with BuzzInContent.com, the Country Head of Dentsu Story Lab says branded content will transcend from branded videos and sponsorships to brand-owned intellectual properties with a longer shelf value. He feels that measuring the success of content based on views is not the right yardstick

The agency is currently testing the beta version of the tool for its key clients across automobile, apparel, appliances and technology

#PowerlessQueen gets shortlisted across Interactive, Mobile, PR, Case Film, Branded Viral Video, Non Branded Videos and Branded Entertainment game categories

BuzzInContent caught up with Kumaran to understand the scope of content marketing in the radio space, Thwink Big's content strategy, Thwink's extension into the video formats of content on digital and how the brands are leveraging the radio space for content marketing to engage with consumers

Kumaran comes with an experience of over two decades in revenue and content planning and sales, distribution and marketing

The studio aims to contribute towards making the brand future ready for catering to growing consumer and advertiser needs and changing media trends

Co-Created by Happy mcgarrybowen and executed in collaboration with Isobar, SKREEM, and Greenroom, the #7HourMarathon campaign emphasises on the importance of sleep and connects it to the brand's philosophy