Dentsu Webchutney

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PG Aditiya, ECD, Dentsu Webchutney and Gautam Reghunath, EVP and Branch Head, Dentsu Webchutney talk about the secret sauce of successful UGC, how advertising and content marketing companies can learn from each other and sales lead generation through content

By Akansha Srivastava | July 12, 2019
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Sociabble will act as the most credible platform for employees to share brand content within their network. Dentsu Webchutney will make sure of the quality and nature of the content being shared by the employees through various analytics, techniques and execution

By BuzzInContent Bureau | March 05, 2018
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The user-generated content campaign conceptualised by Dentsu Webchutney witnessed 2,100% traffic spike from Instagram to the app. It helped the brand see a rise in Instagram traffic by 7,700%, 1,165% growth in the brand interactions with over 16 mn social impressions

By BuzzInContent Bureau | July 03, 2019
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Ranade was earlier the digital agency's Director, Business. She will be responsible for driving content consulting, content strategy and will also look after content consulting towards branded IP creations

By BuzzInContent Bureau | August 12, 2019
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Brands taking the content route often forget that subtlety is the cornerstone of native advertising. Creative partners often complain about brands' obsession to see their names everywhere. BuzzInContent.com explores how brands overriding the storyline defeat the purpose of native advertising

By Akanksha Nagar | June 18, 2019
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FCB India was a close No. 2. A total of 17 metals were awarded in the category, where Cheil India fetched two Gold metals for adidas ‘The real Kashmir' and FCB got one Gold and one Silver for Horlicks' ‘Fearless songs'

By BuzzInContent Bureau | April 13, 2019
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The series conceptualised by Dentsu Digital makes use of Havells LED lights, shadow puppetry, intricate art and captive storytelling to recreate and retain a classic for a new-age digital audience

By BuzzInContent Bureau | November 05, 2018
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Adhering to the brand's positioning of Engage On, the campaign invited everyone to share their own micro-stories on ‘unexpected moments' of love and chemistry, via Instagram, Twitter and Facebook. Each day began with a post of an empty pocket and ended with a post of that day's winning story appearing on the pocket

By BuzzInContent Bureau | July 12, 2018
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While the ecommerce giant has inspired dads to replace their corporate mugshots with the pictures with their kids, it has published several stories of dads on Flipkart Stories and launched Instagram contest

By BuzzInContent Bureau | April 10, 2018
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