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Dharika Merchant

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Dharika Merchant, Chief Operating Officer, WORD, writes how leveraging the power of trusted influencers is one of the most ideal ways to strategically stay relevant in the market because they have the goodwill that can create an impact

By BuzzInContent Bureau | April 08, 2020
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Many influencers and brands have paused influencer marketing activities during these unprecedented times. Even if influencers continue to collaborate with brands, they should stay clear of sharing content that comes across as selling a product. Instead, they should create content that positively distracts consumers from the stress

By Akansha Srivastava | May 19, 2021
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Children are often featured in their parents' influencer marketing campaigns. But now they are becoming influencers themselves. BuzzInContent.com spoke to some influencer agencies to understand what goes behind these campaigns

By Benita Chacko | May 04, 2021
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The company will provide personal manager, admin, finance support and help with content development. It will provide solutions such as email handling, branded content, calendar management to all influencers on board

By BuzzInContent Bureau | April 06, 2021
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The platform serves as a gateway between brands and influencers wherein they can mutually benefit by connecting with each other to find, create and execute campaigns on a seamless platform

By BuzzInContent Bureau | December 21, 2020
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While the year gave too many reasons for brands to adopt content strategies, one might still look for a concrete reason to go ahead with the medium. BuzzInContent.com talks to leading agencies to find out how one can persuade brands to willingly spend more money on content strategy

By Akanksha Nagar | December 01, 2020
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