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Diageo India

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They launched a video that showcases a light-hearted engagement between friends who choose to create a unique occasion by sending each other a Black & White Hipster hamper with snackable recipes that they put together themselves and an easy-to-mix cocktail kit

By BuzzInContent Bureau | August 09, 2021
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The Signature Masterclass events are being held in Pune, Kolkata, Guwahati and Hyderabad over January and February 2020 and curated by Vice Media in association with Kommune and India Film Project

By BuzzInContent Bureau | December 30, 2019
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In an interaction with BuzzInContent.com, Benani shares how the brand plans content for wider reach, engagement and talkability, and executes it via both traditional and digital mediums while partnering with co-creators. She also shares how effectively content marketing ROI can be measured

By BuzzInContent Bureau | January 29, 2019
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Shah Rukh Khan, Kangana Ranaut and Vijay Devarakonda will share their remarkable journeys from December 15 in a six-city tour. The content will be hosted on Viu and YouTube

By BuzzInContent Bureau | November 27, 2018
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No Diageo brand has ever before got on board an external content creator in India for its content marketing initiatives. So how has the partnership with East India Comedy helped Captain Morgan grow the brand's affinity? BuzzInContent finds out

By Akansha Srivastava | February 11, 2018
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In a conversation with BuzzInContent, Anand, EVP and Portfolio Head, Diageo India, talks about its brand McDowell's No. 1 overall content marketing strategy and how despite the minor hiccups, it was successfully able to find right partners for branded content

By Akanksha Nagar | August 18, 2021
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In the second episode of BuzzInContent's monthly IP, Hamsini Shivakumar, Semiotician, Leapfrog Strategy Consulting, Savita Pai, Chief Digital and Media Officer, Diageo India, Sajni Masturlal, Head of Content, Wakefit and Karthik Nagarajan, Chief Content Officer, Wavemaker India and Head of Content, GroupM India talk about the nuances of creating content that is culturally relevant

By BuzzInContent Bureau | May 03, 2021
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In a freewheeling conversation with BuzzInContent.com, Diageo India's Content, Influencer Marketing and Brand Advocacy Head Khushboo Benani talks about the content strategy of Diageo's brands

By Akansha Srivastava | September 04, 2019
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Anand, EVP and Portfolio Head, Diageo India, tells BuzzInContent.com how the pandemic provided a new challenge to content marketers, bringing into focus the fact that there is much more than traditional methods and channels

By Akanksha Nagar | October 05, 2020
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The brand is celebrating #ForeverNo1Yaari by recreating KK's “Yaaron” with Shaan, Papon, Benny Dayal, Dhvani Bhanushali, and Leslee Lewis

By BuzzInContent Bureau | August 10, 2022
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The second edition of The Luxe Life, scheduled from March 11–15, celebrates fashion, art, and design through a five-day virtual film and shopping festival

By BuzzInContent Bureau | March 07, 2022
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The brand has also collaborated with Michelin Star Chef Patron Heston Blumenthal to unveil its limited edition pack – ‘The Secret Recipe Journal”, where the Chef has curated recipes exclusively for Black & White

By BuzzInContent Bureau | November 09, 2021
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With over 70% members from the client-side and ~50% female members, the jury panel represents all the stakeholders

By BuzzInContent Bureau | November 03, 2021
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Content initiatives either created or executed between November 1, 2020 and October 31, 2021, can avail of the early bird offer till October 22, 2021

By BuzzInContent Bureau | October 11, 2021
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The fully automated and transparent judging process without any manual intervention will give the first finalists of the inaugural BuzzInContent Awards. BuzzInContent Conversations line-up announced

By BuzzInContent Bureau | December 01, 2020
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Restrained budgets and cautious spending amid the pandemic might force some brands to hold back investments in long-term content initiatives and IPs for the next year. However, experts suggest some will also find it beneficial to partner with IPs, be it content or live. BuzzInContent.com finds out what will bring more ROI for brands

By Akanksha Nagar | November 10, 2020
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BuzzInContent.com spoke to content marketing practitioners to understand how the pandemic will change the way brands strategise content marketing plans for 2021. Will 2020's content marketing trends remain unchanged or will new ones take birth as we move into 2021?

By Akansha Srivastava | October 27, 2020
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The song will be supported by a UGC campaign #TuMeraNo.1yaar to share virtual hugs with each other that aimed to clock over half-a-million hugs leading up to Friendship Day on August 2

By BuzzInContent Bureau | August 03, 2020
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