In his enhanced role, Krishnan will have ownership and authority on commissioning, show developments, and managing external pitches, while he will also be seen working on Dice Media's first feature film project

He will now lead the expansion of Dice Media, driving strategy, P&L, and OTT relationships

For the recently launched e-sports based web-series, Dice Media for the first time has on-boarded two title sponsors- Lenovo and Loco for around 5 crores. Amit Doshi, Chief Marketing Officer, Lenovo India and Vishwanath Shetty, Vice President of Sales and Brand Solutions, Pocket Aces, talk about how gamers are difficult to reach through traditional advertising media or paid ads, and branded content is the right strategy

The five-episode series will be released on Dice Media's Facebook and YouTube channels every Saturday, starting February 22

The show, co-powered by SUGAR Cosmetics and Sterling Reserve, coming-of-age drama of a man-child who refuses to grow up, and doesn't want his closest friend to grow up either

As part of brand integration in the series, each story showcases army heroes cracking various defense entrance exams like National Defense Academy (NDA), and Services Selection Board (SSB), with the training and mentorship that Unacademy provides through its educators on board

The finale season is presented by toothsi, co-powered by Sugar cosmetics and also sees participation from complementing partner brands like Manyavar, Tru Hair and skinnsi

The series streaming on Telugu OTT platform aha is a remake of the family drama “What The Folks!”

Season 6 showcases the enriching journey of a young couple faced with an unplanned pregnancy and eventually taking a leap of faith into parenthood

Premiered on March 15, the series garnered 38.4 million viewership with episode 2 and 3 trending at #1 on YouTube for two days. Unacademy's user journey is shown through Lata, a NEET-UG aspirant who, with the help of Nishant, is introduced to the app. The app's new features like live polls and gamified quizzes have been seamlessly woven into the narrative

Season 4 captures the essence of what it's like to be set up for an arranged marriage in 2021 with the new Cadbury Silk Mousse acting as a catalyst between the characters. Season 5 integrates the Cadbury Silk Heart Pop in a heart-warming narrative that touches upon the sensitive topic of acceptance of specially-abled people finding love despite their challenges

Season 3 explores the same-gender romantic relationship between two young girls. With the increasing importance of wearing a mask to prevent the spread of viruses, PureMe's range of long-wear, linen masks was seamlessly woven into various episodes of the series

The 24-episode web series returns to capture the ‘firsts' in the virtual love story of two characters, who stay far but get close while stuck in the Covid-19 lockdown

The five-episode web series releasing today will have Dewar's Scotch brand being subtly integrated into the storyline

This is the brand's first branded content partnership

With this partnership, creators who have submitted short films to IFP will get visibility and distribution to over 2.6 million followers across Dice Media's Facebook and Instagram pages

Recently, Pocket Aces launched a web series ‘Operation MBBS' on its long-form storytelling channel Dice Media in collaboration with Unacademy. The brand's messaging ‘Let's Crack It' has been integrated throughout the series, and is shown as the enabler using which one of the protagonists cracks the NEET exam

The web series has been facilitated by Wavemaker and launched on Dice Media's Instagram page on January 25