Rising Star Awards 2021 Gala [WATCH]

Digital content

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The account was won following a multi-agency pitch. The agency will help further expand Trell's narrative via social media and impactful digital content

By BuzzInContent Bureau | April 06, 2021
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OML's content marketing team continues to drive the branded entertainment initiative of Bacardi Breezer, Grey Goose, William Lawson's, Dewar's, Bombay Sapphire, Martini, Martini 0.0 and Patrón across 15 countries

By BuzzInContent Bureau | October 23, 2020
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Adobe is developing an opt-in system that will allow creators and publishers to securely attach attribution data to the content they choose to share

By BuzzInContent Bureau | November 06, 2019
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YellowBulbs aims to partner with agencies, publishers and brands, with emerging technologies to create more effective branded content, content-led IPs and collaborating with distribution networks

By BuzzInContent Bureau | March 13, 2019
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Deshpande has been a part of GroupM for over eight years, and has served as the Head of Mindshare Content Plus for the last three-and-a-half years

By BuzzInContent Bureau | January 07, 2019
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Appoints Prachi N Thadhani to lead new vertical that will collaborate with filmmakers and content creators to produce content in the form of web series, short films, special features and cater to the demand across OTT and digital platforms

By BuzzInContent Bureau | February 12, 2018
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This docuseries video lays down Nick's YouTube journey since 2014, from his first video gaining three million views to performing at the YouTube FanFest to launching his YouTube series ‘The Office Canteen' with UpGrad.

By BuzzInContent Bureau | July 08, 2021
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The division will manage all key aspects of the creators' business, including selecting their brand collaborations across digital and non-digital mediums, personal branding and PR, content advisory, finance and admin support

By BuzzInContent Bureau | March 19, 2021
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In these uncertain times, the brand is focusing on how it's more important for men to become equal partners in household chores. The brand launched a film, which is a throwback of the #ShareTheLoad campaigns, collaborated with influencers, launched social media contests, TikTok challenge and more

By BuzzInContent Bureau | June 15, 2020
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Darshan Bhatt, Director, GoQuest Media Ventures, writes how consumers today are spoilt for choice when it comes to consuming content — be it on a TV set, a mobile device or via OTT platforms

By BuzzInContent Bureau | January 03, 2020
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Capturing the imagination of tier II and III cities in India, SHAREit has started focusing more on monetisation. BuzzInContent.com traces its journey in India and brings out the lessons that it holds for both homegrown and international content platforms

By Neha Kalra | March 19, 2019
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The pandemic and ASCI's stringent guidelines around alcohol brands advertising have led brands in the category to increase their focus on digital content collaboration and creation with music and comedy as main themes

By Akansha Srivastava | April 06, 2021
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From being an engineer to digital content creator to entrepreneur and now an investor, Allahbadia has partnered with Shalini Vadhera to bring her beauty brand to India

By BuzzInContent Bureau | February 25, 2021
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The three-month-long campaign ‘Kaun Dumb Hai', will include a series of digital content that will focus on reiterating the issue and will be used by condom marketers to help reach a larger audience

By BuzzInContent Bureau | February 12, 2021
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Prashanth Challapalli, former COO, Leo Burnett Orchard and The Content Factory, content division of the Publicis Groupe, lists a few important points one must addresses when it comes to digital content marketing

By BuzzInContent Bureau | January 22, 2020
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Launching the Mumbai Mirrored digital series, the Brand Director of Times of India said digital content with no source is dangerous and no other medium can match the authenticity of print. He said only creative agencies have brand understanding and content creators, despite being digitally savvy, lack this aspect

By Akanksha Nagar | September 18, 2019
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The new arm will develop a roster of stars to cater to the fast-growing pop culture market and serve the growing need from digital content platforms, brands and live experiences for new-age celebrities and fans who are digital natives

By BuzzInContent Bureau | August 02, 2019
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Kelappan, Business Head, Mia, a jewellery brand from the house of Tata Group, tells BuzzInContent.com that content marketing helps to track the consumer journey. To stand out in the clutter of digital content, one must find the right content partner that understands the brand's ethos well, she says

By Shradha Mishra | May 06, 2019
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