Dilen Gandhi, Senior Director, Marketing – Foods Category, PepsiCo India, reveals why the brand chose GECs for its content initiative and partnered with Zee channels
By Akansha Srivastava | June 11, 2019The fully automated and transparent judging process without any manual intervention will give the first finalists of the inaugural BuzzInContent Awards. BuzzInContent Conversations line-up announced
By BuzzInContent Bureau | December 01, 2020The brand also launches a special Cookbook featuring 30 sweet and savory recipes for your everyday breakfast
By BuzzInContent Bureau | October 30, 2020Conceptualised by VMLY&R, the campaign witnessed participation from leading brands such as Fevikwik and Policybazaar and over 1,000 influencers
By BuzzInContent Bureau | September 02, 2020Within 48 hours, the videos garnered an engagement of more than 2.7 million on social media
By BuzzInContent Bureau | August 03, 2020Celebrities Shraddha Kapoor, Shikhar Dhawan and Pearle Maaney bond over breakfast with the Michelin star chef as he rustles up exciting new recipes with Quaker Oats
By BuzzInContent Bureau | March 11, 2020The musical is conceptualised and executed by Mindshare Content Plus and distributed by Sony Music
By BuzzInContent Bureau | December 20, 2019The campaign titled ‘Smile Deke Dekho Duet' is an attempt to convey the flavours story of the brand in a meaningful way, all at the back of a simple insight — smiles lead to connections and Lay's brings a smile to consumers faces
By BuzzInContent Bureau | December 16, 2019Cricketer Yuvraj Singh and dancer Shakti Mohan threw a dance step challenge on the short video content platform and asked the audience to create their own moves. The videos fetched over two million views in three days
By BuzzInContent Bureau | July 23, 2019The brand brings on board cricketer Yuvraj Singh and dancer Shakti Mohan to create their own version of ‘Wavez4India' dance moves and urge followers to join the challenge on the short-form video platform
By BuzzInContent Bureau | July 08, 2019As a part of the in-show integration, the protagonists of eight shows will bring alive Kurkure's new positioning,‘Khayaal Toh Chatpata Hai'
By BuzzInContent Bureau | May 14, 2019