Qoruz unveils its comprehensive Diwali 2023 Report revealing the interplay between consumers and influencers. The report provides valuable insights into the impact of influencer marketing on brand promotion during the festive season

Through this video, Siyaram's captures the emotion of coming home to one's family, and reminds them of the culture and tradition of celebrating Diwali together

The brand has associated with Chef Vikas Khanna to create Diwali special sweets as part of the campaign

Hamsini Shivakumar, the founder of Leapfrog Strategy Consulting, wears her semiotics lenses to analyse Facebook's latest Diwali film, its cultural relevance and what made it go viral and stand out in the clutter of several other feel-good Diwali films

The video campaign #SmileWalaDiya has a contest where people will be encouraged to share how they will delight their friends this Diwali. The film has been co-produced by Schbang Motion Pictures and Happy Monk

These influencers asked fans to share their own stories of family and Diwali, and how their favourite person added colour to their lives

The latest tongue-in-cheek video launched during Diwali on social media encourages consumers to look beyond the world of phoney mattress stores and get online for a hassle-free experience

The company aims to strengthen its connect with electricians, who are busy throughout Diwali, and build greater affinity for the brand

The heart-warming video created by Autumn Worldwide shows the efforts of the local artisans who make diyas and requests viewers to opt for their diyas this Diwali

Bloggers will compose and style ethnic outfits by creating a contemporary and stylish Diwali look. Influencers will participate in by offering a gist about the store and products in the video

The digital film has been produced by The Titus Upputuru Company

The #Illuminatinglives campaign has been conceptualised and executed by AutumnGrey

The film has been created by Simple Creative Inc. with production support from Media Monks

To further champion the cause of adoption, Bikano invites everyone to show their support by simply giving a missed call to 970-970-5100. For every call received, the brand pledges to contribute an equivalent sum to an orphanage

This association is an extension to their partnership after the success of the Holi campaign they did earlier this year

It is interesting to see that a few brands have tried to amplify the content initiative by not just media spending but real on-ground purpose-driven actions

The film is produced by Whiteline Studios and stars Marathi actor Kishor Kadam and Shivaji Satam

Conceptualised by Simple Creative, the film showcases an uplifting story of resilience and opportunities presented by supporting each other and assisting affected traditional businesses during the current global crisis