Diwali

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The company aims to strengthen its connect with electricians, who are busy throughout Diwali, and build greater affinity for the brand

By BuzzInContent Bureau | November 09, 2018
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The heart-warming video created by Autumn Worldwide shows the efforts of the local artisans who make diyas and requests viewers to opt for their diyas this Diwali

By BuzzInContent Bureau | November 09, 2018
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Bloggers will compose and style ethnic outfits by creating a contemporary and stylish Diwali look. Influencers will participate in by offering a gist about the store and products in the video

By BuzzInContent Bureau | November 05, 2018
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Little Black Book conceptualised and executed the campaign for the alcohol brand to drive awareness around the larger campaign #SmartDrinkingBuddy. The content platform was given the task to amplify its reach, with customer engagement and interaction

By BuzzInContent Bureau | July 04, 2019
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In an interview with BuzzInContent.com, the Composer of JetSynthesys Music Boutique says he thinks artists in the creative fraternity need to understand the importance of having a brand because it subsidises the cost and makes the whole arithmetic of the business better

By Neha Kalra | February 05, 2019
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As ‘content marketing' became a buzzword in India in recent times, most brands left no stone unturned to embark on the content path. BuzzInContent.com compiles its list of favourite content marketing campaigns that will inspire the brands to do more of it in 2019

By Akansha Srivastava | December 26, 2018
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Unlike other Chinese phone brands, OnePlus stays away from ad blitzkrieg and brand ambassadors. The premium smartphone brand opts for traditional advertising twice a year to announce product launch but remains with content and community engagement throughout the year

By Akansha Srivastava | November 20, 2018
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The series conceptualised by Dentsu Digital makes use of Havells LED lights, shadow puppetry, intricate art and captive storytelling to recreate and retain a classic for a new-age digital audience

By BuzzInContent Bureau | November 05, 2018
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The brand has associated with Shakti Mohan's web series, ‘Break a leg' and did an innovative influencer campaign involving noisiest firecracker ‘Sutli Bomb'

By BuzzInContent Bureau | November 01, 2018
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Conceptualised by Ogilvy India, the branded content piece has used humour as a creative route to create awareness about pest infestation and prevention from them

By BuzzInContent Bureau | October 25, 2018
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Barbie doll maker Mattel India relies heavily on content marketing and the company has realised unmatchable returns in terms of brand love and sales leads. In an interview with BuzzInContent, Kataria said that it is always better to have fans of a product than just customers

By Akansha Srivastava | October 23, 2018
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The Indian content collaborations are among 50 Asia Pacific deals. Prominent Indian names include Red Chillies Entertainment, Vh1 Supersonic, Comic Con India, Network 18, Scoopwhoop, NDTV, Filmfare and CricBuzz

By BuzzInContent Bureau | September 12, 2018
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The furniture e-tailer, which also has an offline presence, is moving its focus from capital-intensive TV advertising to low-cost content marketing to reach out to consumers and plans to invest in a web series

By Akansha Srivastava | April 10, 2018
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Nikhil Rastogi, Head Marketing and Digital Acquisition at the bank, talks about consumer passion points: family and friends, travel, sports, food and money and how the bank leverages it in its marketing strategies

By BuzzInContent Bureau | February 21, 2018
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