BuzzInContent Awards to be held on December 17, 2021

Diwali

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Hamsini Shivakumar, the founder of Leapfrog Strategy Consulting, wears her semiotics lenses to analyse Facebook's latest Diwali film, its cultural relevance and what made it go viral and stand out in the clutter of several other feel-good Diwali films

By Hamsini Shivakumar | November 23, 2020
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The video campaign #SmileWalaDiya has a contest where people will be encouraged to share how they will delight their friends this Diwali. The film has been co-produced by Schbang Motion Pictures and Happy Monk

By BuzzInContent Bureau | November 11, 2020
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These influencers asked fans to share their own stories of family and Diwali, and how their favourite person added colour to their lives

By BuzzInContent Bureau | November 12, 2019
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The latest tongue-in-cheek video launched during Diwali on social media encourages consumers to look beyond the world of phoney mattress stores and get online for a hassle-free experience

By BuzzInContent Bureau | November 06, 2019
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The company aims to strengthen its connect with electricians, who are busy throughout Diwali, and build greater affinity for the brand

By BuzzInContent Bureau | November 09, 2018
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The heart-warming video created by Autumn Worldwide shows the efforts of the local artisans who make diyas and requests viewers to opt for their diyas this Diwali

By BuzzInContent Bureau | November 09, 2018
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Bloggers will compose and style ethnic outfits by creating a contemporary and stylish Diwali look. Influencers will participate in by offering a gist about the store and products in the video

By BuzzInContent Bureau | November 05, 2018
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The film is produced by Whiteline Studios and stars Marathi actor Kishor Kadam and Shivaji Satam

By BuzzInContent Bureau | November 03, 2021
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Conceptualised by Simple Creative, the film showcases an uplifting story of resilience and opportunities presented by supporting each other and assisting affected traditional businesses during the current global crisis

By BuzzInContent Bureau | November 03, 2021
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As part of the campaign, Zee's social content hub has launched two films and a UGC contest

By BuzzInContent Bureau | November 03, 2021
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It asked its TG to create a plate of food rangoli on Insta Story and share using Fortune Foods' 45 stickers, which included branded GIFs and messages related to sweets and snacks. The campaign was amplified by macro-influencers and organically picked up by micro-influencers

By BuzzInContent Bureau | February 11, 2021
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The short film's plot is centred around the spirit of resilience of 28-year-old Pooja and how she helps sustain as many households as possible through the hardships of the pandemic via her dairy venture

By BuzzInContent Bureau | November 13, 2020
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The film conceptualised by Autumn Grey and Utopians portrays a ‘slice-of-life' event to highlight the spirit of generosity in action and highlights what this festival has always stood for — selfless and unmeasured giving

By BuzzInContent Bureau | November 12, 2020
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The campaign narrates the message of how ‘kindness resides in all of us, we just have to find it for others'

By BuzzInContent Bureau | November 04, 2020
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The initiative executed by Filter Coffee Co. took place a week before Diwali, and reached out to over four lakh users via the hashtag #OxygenforYourSkin

By BuzzInContent Bureau | November 27, 2020
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The content piece features the Lever twins and their father, legendary Bollywood comedian Johnny Lever

By BuzzInContent Bureau | November 15, 2021
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that solidarity, support and gratitude were the main themes that the brands banked on in their content this festive season

By Hamsini Shivakumar | November 15, 2021
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The film centres around the emotions of a mother and her relationship with a dining table that has been there in her family for years

By BuzzInContent Bureau | November 03, 2021
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