Durex roped in influential women and men like Pooja Bedi, Swara Bhaskar, KushaKapila, KaneezSurka, Aditi Mittal, Saloni Chopra, Kunal Kundra, Kenny Sebastian, Aparshakti Khurana to share their point of view on orgasm inequality and to maximise the reach of the message conveyed

With #LoveLoudAndProud the goal was to cherish love beyond gender identities and share it with the world loudly and proudly, the brand said

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, explains that as brands are increasingly expected to have responsible conversations within their category, content has become the way to go

The content initiative conceptualised and executed by the content platform for the condom brand encouraged people to get at ease to talk about sex along with building brand awareness and affinity

The music album, 'Let's Talk About It', is launched under the thought leadership of Reckitt and Plan India in collaboration with Department of Education, Government of Manipur

The catchy tune of the campaign's music video aims to empower adolescents with critical lifesaving information that promotes healthy behaviours to grow into responsible, healthy adults

The makers of successful branded content shows such as ‘Calling Karan' with Durex, ‘What Women Want' with Dabur Amla, and ‘Full Throttle' with Cars24 share how radio as a platform is re-inventing itself to live up to the needs of new-age marketers. Shivangini Jajoria, National Head, Operations of Ishq FM, said the channel has an omnichannel approach while creating content and now plans to embark on its podcast journey

With most brand managers targeting sheer numbers- likes, shares and comments- experts say the very purpose of a brand is getting diluted and they discuss how the brands should focus on the creative aspect too

After writing 30 articles for BuzzInContent's section Content & Culture and analysing more than 80 pieces of branded content in over seven months, this week, the Founder of Leapfrog Strategy Consulting looks back at all the insights and lists them as five stages one must pass through in his or her journey to creating meaningful branded content

Content marketing experts share a few tips on what to consider while remixing a content piece and how to choose the right content that can be repurposed for a meaningful impact

The overall campaign garnered 71 million video views, 66 million social impressions and a total engagement of over 1.5 million

Takalkar was earlier Creative Head, Content Studio at BBH India

After a lot of deliberation and engagement with our readers to choose India's most-loved content marketing campaigns, BuzzInContent has finally released its much-awaited list of best content campaigns by brands in 2019

Reckitt Benckiser announced the launch of a new range of pain relief brand, Moov Advance Gel. Around the launch, the brand has been creating a lot of UGC. BuzzInContent caught up with Duhan, Chief Marketing Officer, RB Health South Asia, to discuss the challenge of maintaining the quality of content while creating UGC

Around 80% of the audience on social media is millennials who are more into pop culture. They are consuming content that is funny and entertaining, leading to an exponential rise in meme culture. Memes and GIFs have become an easy solution for brands to weave content. BuzzInContent finds out how brands are using memes