The music video spreads a positive message by depicting the small joys in life and how, sometimes, all one needs is a simple journey to discover themselves

The brand will combine the creative odes that are the best manifestations of 108 names of Maa Durga in the form of a special coffee table book

ABP Network's branded content division, ‘ABP Spotlight' has created a number of special integrations for partner brands such as Sunsilk, Honda, Mother Dairy, Dhara, MP Birla Cement among others

The music video has been launched to create awareness among women and bring alive their mental and physical strength for self-defense

The podcast series aims to commemorate Kolkata's Durga Puja and the legacy of Asian Paints ‘Sharad Shamman' over the last four decades

During Durga Puja, the initiative witnessed a female priest perform the rituals in one of the pandals set in Kolkata. The morning prime time male Big RJs of Kolkata were replaced by female RJs. Big FM RJs also invited listeners to share their stories of reversing patriarchy

The content created by brands around Durga Pujo goes beyond selling products; they encapsulate the spirit of the festival, connect with the people on an emotional level, and often tell stories that resonate with the audience

The campaign is dedicated to celebrating the grandeur of Pujo, with a special focus on the joy of shared meals and festivities over a delicious Coke

Created by Ogilvy, the content piece takes viewers through the lesser-explored alleys of festive Kolkata. It sheds light on the labours of love that ultimately culminate in the grandeur and captivating experiences of Durga Pujo

The short film underscores the journey of girl-child adoption, paying homage to families that have embraced this transformative change

Brands use a variety of content marketing strategies and channels to engage with their target audience during these special times of the year

When a woman is rescued from sex trafficking, often families refuse to accept them back because of social stigma and the fear of being shunned by society. ‘The Lost Daughters' draws attention to this issue that plagues millions of such women in the country

The second edition of BuzzInContent Awards, presented by MTV and powered by News Nation, announces 66 winners across 27 categories

Dabur will provide dry ration and other essentials to 23 families of honey collectors in the Sundarbans whose livelihoods were impacted due to multiple cyclones and massive floods over the past few months

During Durgotsav, the platform will stream pujo special shows and movies every Friday this October along with TV shows like Mithai, Amader Ei Poth Jodi na Sesh Hoy, Aparajita Apu, Dadagiri (Season 9) and Uma

Last year, the ‘Pet Pujo' property recorded 3.9M+ views across platforms for both English and Bengali subtitled videos. Facebook alone received 3.5M+ views with 42K+ reactions, 550+ comments and 3.3 K+ shares

Fortune wanted to connect with local communities at a cultural level to embed its Kachchi Ghani Mustard Oil in every Bengali kitchen, getting into a culturally relevant consumption space not tapped by other brands in the past

This is an initiative at the company's end, started in 2014, to recognise and salute the real heroes without whose contribution the festivities would lose its glory