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Duroflex

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The brand aims to engage with consumers and generate awareness on the importance of sleep in a quirky way through the UGC campaign #YawnOffSleepOn

By BuzzInContent Bureau | March 11, 2020
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Co-Created by Happy mcgarrybowen and executed in collaboration with Isobar, SKREEM, and Greenroom, the #7HourMarathon campaign emphasises on the importance of sleep and connects it to the brand's philosophy

By BuzzInContent Bureau | January 31, 2018
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Multiple brands have smelt an opportunity in the content space and are cashing in on the medium amid the pandemic. But will they continue with content marketing as an integral part of their strategy or is it a short-term tactical move? BuzzInContent.com finds out

By Akanksha Nagar | July 21, 2020
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Once the lockdown is over and business is back to usual, brands will get aggressive on the marketing front. Content marketing will play an important role in garnering immediate sales to maintain cash flow

By Akansha Srivastava | April 28, 2020
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Call for entries open for the inaugural awards honouring innovative content solutions of brands. Deadline to enter is March 20, 2020

By BuzzInContent Bureau | March 12, 2020
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A lot of times, even fantastic content marketing ideas don't take shape in proper content campaigns. BuzzInContent explores the possible reasons behind ideas not getting converted, and tries to find out possible solutions to increase the conversion rate and not let the hard work go in vain

By Akansha Srivastava | February 27, 2020
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Unlike the previous generations, the millennials and Gen Z have more affinity towards real life and self-help content. Hence, the brands that focus more on real-life stories instead of glossy-fairy-tail content marketing techniques can generate more traction. BuzzInContent.com spoke to some leading marketers to understand the impact of real-life and self-help content can create for brands

By Akansha Srivastava | February 18, 2020
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Industry experts feel it's important for content to be a consistent effort in the marketing plan. “If advertising is ‘Ek lohar ki', the content is ‘sau sunar ki,

By Akansha Srivastava | February 11, 2020
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