21 campaigns have been shortlisted in the Effective Content Strategy category, which rewards content strategies that can demonstrate a business outcome
By BuzzInContent Bureau | April 23, 2020The trends are drawn from the winners of the Effective Content Strategy category of this year's international Warc Awards
By BuzzInContent Bureau | October 22, 2018The 2020 Content Strategy Report states that content should be part of the culture, can drive behavioural changes and be contextual
By BuzzInContent Bureau | August 12, 2020McCann won for its campaign ‘Cash is no more king in India' for Mastercard and TOI for the ‘Lost Votes' campaign
By BuzzInContent Bureau | June 11, 2020Other findings of the report say content needs to build audiences in the long term and real-world components help make content distinctive
By BuzzInContent Bureau | December 11, 2019As customers become more sentient of their encounters while interacting with any brand online, the need for an effective customer experience is essential. As content plays a vital role in such a journey for customers at various touch points, BuzzInContent.com tries to understand what it takes to create an effective content strategy for a great CX and how that can lend a brand a lifetime advocate
By Akanksha Nagar | November 05, 2019The agency has been shortlisted for the campaigns done for Puma, Future Retail's Big Bazaar and Johnson & Johnson's Stayfree
By BuzzInContent Bureau | May 02, 2019Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how in the emerging world of Content Marketing, the stimulus must always be the experience while the desired response is the brand
By Shivaji Dasgupta | May 08, 2018Neeraj Chaturvedi, Group Chief Marketing Officer, Housing.com, PropTiger.com, Makaan.com, lists ways through which your content can maintain its throne and give your brand a strong voice that resonates with readers
By Neeraj Chaturvedi | February 11, 2018