Rising Star Awards 2021 Entries Open - Enter Now

Effective content strategy

Premium
Image

21 campaigns have been shortlisted in the Effective Content Strategy category, which rewards content strategies that can demonstrate a business outcome

By BuzzInContent Bureau | April 23, 2020
Premium
Image

The trends are drawn from the winners of the Effective Content Strategy category of this year's international Warc Awards

By BuzzInContent Bureau | October 22, 2018
Premium
Image

The 2020 Content Strategy Report states that content should be part of the culture, can drive behavioural changes and be contextual

By BuzzInContent Bureau | August 12, 2020
Premium
Image

McCann won for its campaign ‘Cash is no more king in India' for Mastercard and TOI for the ‘Lost Votes' campaign

By BuzzInContent Bureau | June 11, 2020
Premium
Image

Other findings of the report say content needs to build audiences in the long term and real-world components help make content distinctive

By BuzzInContent Bureau | December 11, 2019
Premium
Image

As customers become more sentient of their encounters while interacting with any brand online, the need for an effective customer experience is essential. As content plays a vital role in such a journey for customers at various touch points, BuzzInContent.com tries to understand what it takes to create an effective content strategy for a great CX and how that can lend a brand a lifetime advocate

By Akanksha Nagar | November 05, 2019
Premium
Image

The agency has been shortlisted for the campaigns done for Puma, Future Retail's Big Bazaar and Johnson & Johnson's Stayfree

By BuzzInContent Bureau | May 02, 2019
Premium
Image

Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how in the emerging world of Content Marketing, the stimulus must always be the experience while the desired response is the brand

By Shivaji Dasgupta | May 08, 2018
Premium
Image

Neeraj Chaturvedi, Group Chief Marketing Officer, Housing.com, PropTiger.com, Makaan.com, lists ways through which your content can maintain its throne and give your brand a strong voice that resonates with readers

By Neeraj Chaturvedi | February 11, 2018
Back to Top