The brand has brought on board several influencers to flaunt Myntra clothes and accessories to raise awareness around the sale and engage with the consumers
By BuzzInContent Bureau | December 18, 2019Myntra has witnessed a 5X increase in traffic and 20X increase in demand through M-Live since its inception
By BuzzInContent Bureau | June 08, 2022The e-commerce platform has roped in celebrities as well as influencers to promote its upcoming ‘End of Reason sale' (EORS)
By BuzzInContent Bureau | June 10, 2022Promoting their End of Reason Sale, Pragya Priyali, Associate Director, Content and Social Marketing, Myntra, told BuzzInContent.com that influencers are a natural choice for any communication for the brand as they see disproportionate rewards for their consistent year-long investment in the influencer ecosystem
By Benita Chacko | July 08, 2021The new feature will enable people to engage with bite-sized videos to purchase the products highlighted in them
By BuzzInContent Bureau | June 08, 2023Since digital avatars and virtual reality play an important role in the lives of Myntra's target audience- the GenZs, the e-commerce platform has gone ahead to bet big on its efforts around Generative AI and Virtual reality by launching its own virtual fashion influencer- Maya, Fashion GPT, My Stylist and more as per Myntra's CMO Balasubramanian
By Shreya Negi | May 31, 2023Arun Devanathan - Senior Director, Social Commerce at Myntra, told BuzzinContent that live commerce on the app has been witnessing over 100% engagement rates
By Akansha Srivastava | December 09, 2022The event shared a sneak peek into Myntra's upcoming fashion extravaganza, EORS-17
By BuzzInContent Bureau | December 05, 2022Bollywood celebs to influencers, and even sportspersons find mention in ASCI's list of non-compliant influencers
By BuzzInContent Bureau | June 30, 2022