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Engagement as a success metric


Brand awareness is an important business objective targeted by engaging with consumers. But is relying on engagement metrics of social media platforms enough to do chest-thumping? explores all aspects of engagement as metrics and finds out that there is a good side to it too

By Akansha Srivastava | November 26, 2019
Image asks content practitioners how content can help fetch engagement, which is beyond likes and shares, and eventually leads to ‘call to action'

By Akansha Srivastava | December 16, 2019
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