Popular among the young, digitally savvy cricket fans, these comedians and artists will present Live cricket action in a fun, engaging and relatable manner for IPL fans

The first episode of ‘Around the table' features composer and rapper Baba Sehgal, actor Aishwarya Sakhuja, professional poker player Abhishek Goindi and comedians Karan Talwar and Gursimran Khamba. Actor and comedian Suresh Menon will be a part of the second episode of the series along with a professional poker power couple who were once doctors

Omnicom Media Group's PHD Media India conceptualised and executed the 'Raid Nights' campaign for iQOO in June 2021. The idea of the campaign was to position the brand as a support, and not as merely a sponsor, to create a unique proposition to uplift the upcoming and un-recognised gamers/streamers in India

The agency will extend strategic and brand partnerships, content strategy and digital presence for their roster

In interaction with BuzzInContent, Achint Setia, VP and Business Head, Social Commerce, Myntra, talks about the brand's endeavours towards live and social commerce

The investment in Collective Artists Network will help Glance power live content on its lock screen and drive entertainment-led commerce on Roposo

Brings India its first dedicated destination for pop-culture driven live streaming commerce; plans to launch in international markets soon

As a part of the association facilitated by Wavemaker, MTV India and Center fruit launch a co-branded comedy talent hunt show starting July 20, 2021

The influencers adopt a humorous approach, building a storyline around the fun product. The engaging storyline forces you to watch the video till the end. While promoting the product, they have created a narrative that reflects it through their campaign

Speaking at BIC Conversations, the Marketing Head of Viacom18 Studios said brands should not try to force-fit themselves in films. Rather, their association and integration in films should be in context to what they stand for. He said brands should create co-branded spots creatively

CastingAsia's solutions include influencer discovery and analysis among other things. It is known for its database of 1.7 lakh influencers and influencer data points, reaching a total potential audience of over 72 million users across the continent

To engage with the consumers, the online gaming brand brought on board influencers to promote the #PokerFaceChallenge where the participants have to make a video eating a scoop of ice cream while making a poker face for at least ten seconds