The Group Chairman and CEO of FCB India talks to BuzzInContent.com about the agency's focus on content marketing with the launch of its content production arm FuelContent

The campaign will use inspirational stories to make the point about the discrimination faced by the LGBTQ+ and the need for a fair and inclusive workplace

The influencer campaign has not only helped the NGO in raising funds and increased awareness, but it has also helped brands in getting the right kind of recognition and appreciation from the public for their active participation in a social cause

The film's writer Swati Bhattacharya and Chief Creative Officer of FCB in India explained that we refuse to see children for who they are and how do they want to grow up. She wanted to show discrimination begins at home and often a child suffers from this brokenness even after they become an adult. If you are accepted at home, you are more ready to face the world

Conceptualised by FCB India, the film has an emotionally captivating and stimulating storyline that shows how a wife has to write an email to her husband beside her to inform him about her sickness

Soni brings with him 18 years of management experience to the role, he will be reporting to FCB India's CEO Debarpita Banerjee

Enormous Brands, Grey Group India, FCB India and Mindshare India won a Gold each at the recently concluded awards show

FCB India was a close No. 2. A total of 17 metals were awarded in the category, where Cheil India fetched two Gold metals for adidas ‘The real Kashmir' and FCB got one Gold and one Silver for Horlicks' ‘Fearless songs'

In an interview with BuzzInContent.com, Banerjee talks about the growing content ecosystem, FCB India's approach to content and the idea behind Fuel Content

It is interesting to see that a few brands have tried to amplify the content initiative by not just media spending but real on-ground purpose-driven actions

The campaign features three short films, each of which depict a slice-of-life moment of people in the pet-parents' community

The founder of Leapfrog Strategy Consulting writes about the similarities and differences between the purpose-driven branded content created by non-profit organisations and commercial brands

In such unprecedented times, when creating massive ad campaigns with outdoor shootings and extravagant budgets is not possible, it is seen that more and more creative agencies are upping the ante on the content marketing front. Will the lockdown help content marketing gain more prominence in the communication play of agencies forever?

FCB's content production arm FuelContent India has conceptualised and executed the content initiative that celebrates women who dared to follow their unconventional dreams and show the world that they are physically strong too

In the second year of its ‘Be Fearless' campaign, Horlicks endeavours to provide an engaging way of helping kids prepare for their exams and overcome the effects of rote learning