The influencer marketing company said that through its technology and real-time insights, RPSG (FMCG) anticipates curbing audience losses of 20% to 80% that most brands currently face.

RVCJ Media, having handled 2,000+ campaigns and introduced memes to 500+ clients, is expanding into IP business and content production. This move aims to strengthen its culture of a content company for the long run, as per Co-Founder and CRO, Aziz Khan

Experts in the marketing and content industry discuss how the definition of content marketing has changed for different industries

D2C brands along with beauty and lifestyle brands have been investing heavily in influencer marketing this year

From UGC to influencer marketing and personalised content, content marketers share trends that should be your brands' go-to strategy this festive season

At Group he will assume the responsibilities of Chief Product Officer, prior to this he served as Head of Product at Trell and Nykaa

BuzzInContent caught up with Sivan, Head of Marketing, Cargill Foods, to talk about Gemini Oil's focus and efforts on the content marketing front

It is rare for an influencer to bear their vulnerabilities to their audience and it is exactly this attribute of Kapila that makes the post more relatable. The video stands out for its authenticity and relatability

Many marketers and content practitioners argue that if industry standards for measuring content marketing are put in place, it might help brands save time. On the other hand, a few say that there is no need for such standards, and measuring content marketing effectiveness depends on the objective of a content campaign

Asif Upadhye, Director at SPRD, writes how like everything else, there is also a dark side to influencer marketing that brands need to watch out for

Brands creating food-related content is not new. But due to the Covid-19 lockdown, we can see a massive increase in cooking-related content. BuzzInContent.com caught up with Amul, KFC, Big Bazaar, chef Ranveer Brar, lifestyle platform Gobble and digital agency Blink Digital to analyse the growth of the branded cookery content space in India and the art of creating food content

All brands plan their content calendars much in advance and a health crisis like Covid-19 puts everything off track. In such a situation, brands have to be super agile and quickly devise an all-new content calendar for the period. India's top content practitioners have some tips to share to deal with such situations

The campaign #SeekDontHide encouraged users to create 15-second videos inspired by the brand's GIF ‘You are my connection' for its biscuit brand Hide & Seek

In an interview with BuzzInContent.com, the newly appointed Chief Marketing Officer at OLX talks about the brand's objectives it wants to fulfil with content marketing, the growth of content marketing on digital and OTT platforms, lack of content personalisation on the print medium

With the launch, the mobile marketing solution provider attempts to become the largest one-stop content marketing platform

Mehta said that with the changing dynamics of marketing and the demand for more personalised and customised communication, content marketing will become an important part of every marketer's communication strategy and old methods will become outdated