As per Faasos, this achievement made the brand the largest Indian origin QSR chain, globally by scale
By BuzzInContent Bureau | April 04, 2022The restaurant has rolled out the #DateAWrap campaign for their limited-edition signature wraps for the Valentine season
By BuzzInContent Bureau | February 11, 2022Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write about how Christmas is not viewed as a festival in Indian culture but is rather seen as an event, and how it can be used by brands to form a deeper connect with the people
By Hamsini Shivakumar | January 14, 2023Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write about why content marketers should more deeply consider the re-semioticisation (altering of the meaning) of the rap genre that they are engaged in
By Hamsini Shivakumar | May 09, 2022