The objective of the campaign was to drive the story of Indigo dying, the art facing competition from its machine printed alternatives and drive the brand's digital share-of-voice
By BuzzInContent Bureau | November 01, 2018Aanchal Chauhan of Bira 91, Aashish Chopra of ixigo, Karan Kumar of Fabindia and Pradyut V Hande of Clevertap share important tips, if kept in mind, that can do wonders for the brands' content marketing strategies in the long run
By Akansha Srivastava | February 11, 2018While OTT is already a reality, how well prepared are brands to build on this massive opportunity, asks Karan Kumar, Chief Brand and Marketing Officer, Fabindia
By Karan Kumar | October 30, 2018Karan Kumar, Head, Brand & Marketing, Fabindia, asks if brands can find a deeper meaning that would help in their adoption in an era of surplus choices
By Karan Kumar | August 28, 2018Karan Kumar, CMO, Fabindia, writes how to create “high-performing” content and measure its effectiveness across digital and social media platforms
By Karan Kumar | April 17, 2018ASCI's bid to frame guidelines for social media influencers promoting brands and products has created a buzz. BuzzInContent.com talks to experts to find out if this move would force brands to withdraw from such paid partnerships
By Akanksha Nagar | October 14, 2019Salwan, co-founder and CEO of Little Black Book, shares key ingredients of the secret sauce of the platform's success and why it is the go-to place for brands looking to connect with millennials
By Akansha Srivastava | September 23, 2019The moms registered on the platform can go through available campaigns put forth by brands, participate in the campaigns that they are eligible for, and earn the predetermined amount attached to each campaign. Deliverables will be in the form of surveys, reviews, content creation, events or social media posts
By BuzzInContent Bureau | July 26, 2019Do brands have the choice of either/or? Should their content be omnipresent with the risk of spending money with little results? What should an ideal content strategy use – paid or owned or earned media? BuzzInContent.com explores with content marketing practitioners
By Akansha Srivastava | April 11, 2019To ensure a content piece meets its objective, brands these days need to remain observant during the execution period
By Akansha Srivastava | April 03, 2019Content distribution strategy has become mobile-first these days but desktop and tablet audiences are no less important. Content creators and platforms have to deploy specialised skill set for all three channels and cannot ignore tablet users even though they are 1-2% as they are the decision makers
By Akansha Srivastava | April 02, 2019Not all brands understand the right art and science of content distribution. A lot of times, brands end up dumping links on social media, running ill-planned content on mismatched platforms and then hope to generate an optimised return on investment
By Akansha Srivastava | March 14, 2019At a time when FMCG giants like P&G and Unilever have called out influencers due to lack of credibility and authenticity in their followers, brands are learning the art of selecting right influencers after making trial and errors. What do influencers bring to the table and what are the things to keep in mind while designing content for influencers? BuzzInContent.com analyses
By Akanksha Nagar | March 12, 2019While user-generated content is the ultimate driver of engagement between the brands and consumers, it involves some real challenges as well. BuzzInContent talks to the industry leaders to find out how to make the engagement more serious and enthusiastic for users
By Akansha Srivastava | January 15, 2019In this highly competitive age, becoming the leader of a category is like winning consumers without advertising. But maintaining a stance that's thought leading is not very difficult. But how can thought leadership content open your ways of leading the industry? BuzzInContent.com explores
By Karuna Sharma | August 14, 2018A lot of marketers are hopping on to the content bus without even understanding the right meaning and usage of it. BuzzInContent explores the subject by talking to the experts in the content marketing space and finds ways to improve the content scenario
By Akansha Srivastava | July 03, 2018