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The campaign ‘Train mein Hai Ghar Wali Baat' led to a 20% rise in ixigo app downloads. The video got over 15.7+ million views across YouTube, Facebook and Twitter, with a total reach of 27 million

By BuzzInContent Bureau | July 19, 2018
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Adhering to the brand's positioning of Engage On, the campaign invited everyone to share their own micro-stories on ‘unexpected moments' of love and chemistry, via Instagram, Twitter and Facebook. Each day began with a post of an empty pocket and ended with a post of that day's winning story appearing on the pocket

By BuzzInContent Bureau | July 12, 2018
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For brands to make bigger conversations, the creative community has to build differently, says Vasconcellos, Head of Creative Shop, APAC Facebook

By BuzzInContent Bureau | April 10, 2018
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The India Influence Report 2018-Influencer Insights Edition (IIE) says 80% social media influencers feel Instagram will grow the fastest this year, much ahead of Twitter and Facebook

By BuzzInContent Bureau | March 27, 2018
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The fashion brand's digital agency Social Kinnect conceptualised and executed the brand's content marketing initiative by creating one lakh registrations on Facebook and fetching over 13 million impressions across digital platforms

By BuzzInContent Bureau | February 12, 2018
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The second season has also been launched in video format for all episodes and will be available on BII website, YouTube, Facebook and other video platforms

By BuzzInContent Bureau | October 23, 2019
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The first episode of web series has garnered eight lakh views, and there is a 110% increase in Shudhdesi channel subscriptions. Powered by ShareChat, the six-part series premiered on January 3 on YouTube, Facebook and ShareChat platforms

By BuzzInContent Bureau | January 15, 2019
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The five-episode web series releasing today will have Dewar's Scotch brand being subtly integrated into the storyline

By BuzzInContent Bureau | December 05, 2019
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The #Sahibaat campaign with Bollywood actress Richa Chadda highlights the importance of intimate hygiene and asks women to be more proactive whenever there's a clinical problem. The campaign is conceptualised by Wavemaker and POPxo

By BuzzInContent Bureau | December 03, 2019
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Brand awareness is an important business objective targeted by engaging with consumers. But is relying on engagement metrics of social media platforms enough to do chest-thumping? BuzzInContent.com explores all aspects of engagement as metrics and finds out that there is a good side to it too

By Akansha Srivastava | November 26, 2019
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The mix of relatable content and creative storytelling fetched the brand a lot of visibility, leading to search volumes up by 3.5x for the Scripbox app

By BuzzInContent Bureau | November 20, 2019
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No matter how good a content piece is, it always stands the risk of falling flat if it is not supported by the right images. Experts say a good picture can make content more intriguing for users. But how well do brands understand this? BuzzInContent.com does a deep dive on the role of images in making content more appealing

By Akanksha Nagar | November 19, 2019
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The campaign ‘I live the metro life' is conceptualised and executed by Lowe Lintas in collaboration with a local band, Masala Coffee. The video showcases how Kochi1 Card has become an important part of the day-to-day lives of Kochi locals

By BuzzInContent Bureau | November 13, 2019
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In the #GentleMenInYou campaign, Khurrana is seen narrating a heartfelt poem against gender stereotyping, urging viewers to recognise the gentleman in their lives

By BuzzInContent Bureau | November 12, 2019
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As customers become more sentient of their encounters while interacting with any brand online, the need for an effective customer experience is essential. As content plays a vital role in such a journey for customers at various touch points, BuzzInContent.com tries to understand what it takes to create an effective content strategy for a great CX and how that can lend a brand a lifetime advocate

By Akanksha Nagar | November 05, 2019
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Liva Fluid Fashion's digital-first campaign #LiveYourFlow is a unique blend of event, publishers and influencers, which has fetched the brand more than nine million eyeballs

By BuzzInContent Bureau | November 04, 2019
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Launched on October 5, ‘Street Foodz of India' is an original series on the digital extension of LF

By BuzzInContent Bureau | November 01, 2019
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This is the brand's first branded content partnership

By BuzzInContent Bureau | October 22, 2019
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