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Launched on October 5, ‘Street Foodz of India' is an original series on the digital extension of LF

By BuzzInContent Bureau | November 01, 2019
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This is the brand's first branded content partnership

By BuzzInContent Bureau | October 22, 2019
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ASCI's bid to frame guidelines for social media influencers promoting brands and products has created a buzz. BuzzInContent.com talks to experts to find out if this move would force brands to withdraw from such paid partnerships

By Akanksha Nagar | October 14, 2019
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This is an initiative at the company's end, started in 2014, to recognise and salute the real heroes without whose contribution the festivities would lose its glory

By BuzzInContent Bureau | October 04, 2019
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Crafted and executed by Wavemaker, the #DilKiSuno campaign will showcase inspiring stories by celebrities at IIFA 2019. The aim is to bring alive the inspiring stories of consumers who have listened to their hearts and made their own path

By BuzzInContent Bureau | October 03, 2019
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The campaign will promote 15 destinations in the form of a digital archive. A comprehensive insider's guide on the destinations was launched today, which also marks the World Tourism Day. It will include information on ‘Things to do', ‘How to reach', ‘Best time to visit' and ‘Top activities/events' for travellers

By BuzzInContent Bureau | September 27, 2019
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Great content begins with a great creative brief but many struggle to manage that. Here is a checklist for brands to follow while working on a creative brief for content

By Akansha Srivastava | September 24, 2019
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Salwan, co-founder and CEO of Little Black Book, shares key ingredients of the secret sauce of the platform's success and why it is the go-to place for brands looking to connect with millennials

By Akansha Srivastava | September 23, 2019
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Launching the Mumbai Mirrored digital series, the Brand Director of Times of India said digital content with no source is dangerous and no other medium can match the authenticity of print. He said only creative agencies have brand understanding and content creators, despite being digitally savvy, lack this aspect

By Akanksha Nagar | September 18, 2019
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Amid a debate over whether it is the content creator who decides the success of a content piece or the distribution platform, BuzzInContent.com finds out who wins the race

By Akanksha Nagar | September 17, 2019
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As part of the campaign #SikhaateRehna campaign, three humorous videos portray some basic mistakes that people tend to commit even after multiple reminders and how they can be prevented

By BuzzInContent Bureau | September 06, 2019
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To promote its latest smartphone Oppo Reno2, Oppo India has partnered with Instagram to launch ‘Challenge Yourself' initiative that dares GenZ and millennials to visually imagine the unthinkable with the Oppo Reno2

By BuzzInContent Bureau | September 05, 2019
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In a freewheeling conversation with BuzzInContent.com, Diageo India's Content, Influencer Marketing and Brand Advocacy Head Khushboo Benani talks about the content strategy of Diageo's brands

By Akansha Srivastava | September 04, 2019
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Marathi music composer and singer Avadhoot Gupte has collaborated with the brand for the initiative. People across India have been asked to contribute towards the lyrics of the aarti, which will be composed by the musician this week

By BuzzInContent Bureau | September 02, 2019
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Idea collaborated with popular 21 TikTok content creators such as Awez Darbar, Riyaz, Arishfa, Jannat Zubair and others who kick-started the challenge

By BuzzInContent Bureau | August 29, 2019
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Investing over 95% of its digital spends in content, the yogurt manufacturer driving its expansion through content marketing and rarely seen in mainstream advertising. The CMO shares the company's strategy with BuzzInContent.com

By Akanksha Nagar | August 21, 2019
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In a freewheeling chat with BuzzInContent.com, Saxena talks about the kitchenware brand's high standard of requirements from content creators and how it is driving its marketing activity solely on digital through content

By Akansha Srivastava | August 13, 2019
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Memes have proved to be more than just a trend and they are ready for marketers to use them, writes Saksham Jadon, Founder, Youngun India

By BuzzInContent Bureau | August 12, 2019
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