A lot of brands have taken a marketing spin on the egg photo posted by Ishan Goel that broke Kylie Jenner's record

While user-generated content is the ultimate driver of engagement between the brands and consumers, it involves some real challenges as well. BuzzInContent talks to the industry leaders to find out how to make the engagement more serious and enthusiastic for users

Rushabh Gandhi, Deputy CEO, IndiaFirst Life Insurance writes that one could make the most engaging content, but if it weren't marketed well, it would never build trust and loyalty that reap business benefits. This understanding forms the basis of content marketing strategy – make great content consistently but market it even more intelligently

As ‘content marketing' became a buzzword in India in recent times, most brands left no stone unturned to embark on the content path. BuzzInContent.com compiles its list of favourite content marketing campaigns that will inspire the brands to do more of it in 2019

The anthem is the voice and character that refuses to conform to the stereotypes and ‘rules' imposed on girls and women in our society

As consumers are not taking a shine to traditional advertising and avenues of brands to grab attention are narrowing down, content marketing is gradually evolving as a deliverable medium. But because of lack of measurability, a lot of brands are not going full throttle on it. Ending the marketers' confusion, BuzzInContent.com compiles a list of tools that can be used to measure effectiveness of content marketing

In an interview with BuzzInContent.com, the Country Head of Dentsu Story Lab says branded content will transcend from branded videos and sponsorships to brand-owned intellectual properties with a longer shelf value. He feels that measuring the success of content based on views is not the right yardstick

For the premiere of Suicide Squad on the channel, FoxyMoron conceptualised and executed a campaign on WhatsApp, a platform not much utilised by brands despite having such a huge user-base

The 12-part podcast series, ‘Building it Up', provides entrepreneurs with valuable insights on how to take a startup from ‘10 to 100'

The company aims to strengthen its connect with electricians, who are busy throughout Diwali, and build greater affinity for the brand

The heart-warming video created by Autumn Worldwide shows the efforts of the local artisans who make diyas and requests viewers to opt for their diyas this Diwali

Kansai Nerolac Paints' Marketing Head tells BuzzInContent.com that the explosion of mediums has offered marketers different ways to connect with audiences and differentiate themselves, which was not the case earlier

Rashi Mittal Nair, CEO and Co-founder, WOOP, writes why most brands are turning to moms for being their brand advocates and why it is the best proposition for any brand to have these moms who are also the users of the brand directly or indirectly, to be the voice of the brand

Barbie doll maker Mattel India relies heavily on content marketing and the company has realised unmatchable returns in terms of brand love and sales leads. In an interview with BuzzInContent, Kataria said that it is always better to have fans of a product than just customers

Dentsu Aegis Network, which acquired the Bangalore's creative hotshop in 2016, has launched an investigation and sent all the people against whom allegations of sexual harassment have surfaced till the probe is over

The allegations against him were made on Twitter and blogs on Medium. Terribly Tiny Tales announced Ruparel's removal on social media

In partnership with UnErase by Qyuki creator, Mpower launched a three-part video series that aims to start a conversation and create a stigma-free society

Pallavi Singh of MG Motor tells BuzzInContent.com how brands can drive about a change through content marketing