The company creates content that encourages organic spread through audience advocacy, employing engagement tools and carefully considering the target audience, emotional impact, and shareability, according to Shreya Agarwal, Head of FilterCopy, Pocket Aces

FilterCopy has launched a new Instagram-first format called ‘FilterCopy Mini', which will focus on telling short, relatable stories in just under a minute

This partnership marks the pharmaceutical company's entry into alternative content formats, that use relatable storytelling to convey and subtly reinforce an important message

The ‘hate-love story' features Ankush Bahuguna and Bhagyashree Limaye

The series stars Ritvik Sahore and Shantanu Rangnekar in lead roles, as two brothers who end up working on a start-up together

The partnership spread over five different content pieces centres on the newly married Uday and Divya, who are shifting into a new home, amid the hot and humid weather of Mumbai

The video with the theme ‘Struggles of Being in Your Early 20s' is targeted at Gen-Z

Each webisode contains musings of everyday instances and dilemmas women face in the pursuit of following their heart

The three-month live-learning classes will take place over the weekend

The short-form video channel of Pocket Aces clocked 923 million views and 2.62k uploads in 2019 on Instagram

Tamanna Punjabi, a PR professional accused him of sexual assault when she was in a relationship with him. Banerjee wrote on Instagram about his resignation from the content platform

A recent parody video created by Pocket Aces' FilterCopy for Shaadi.com has imitated the drama that played out on television news channels including Republic Bharat during the recent Biparjoy cyclone

The company that runs socially distributed channels - FilterCopy (short videos), Gobble (food and lifestyle videos), Dice Media - will utilize the fresh capital to invest in content, technology, and talent

Saregama will acquire another 41% stake in the next 15 months at pre-agreed multiples

RVCJ Media, having handled 2,000+ campaigns and introduced memes to 500+ clients, is expanding into IP business and content production. This move aims to strengthen its culture of a content company for the long run, as per Co-Founder and CRO, Aziz Khan

Anushka Shah, Founder of Civic Studios, will also join the Board of Directors at Pocket Aces

The questions posed during the panel discussion at Goafest 2023 garnered responses that summed up the sentiment of brand-agency relationships today and their applicability during campaigns

The new mission statement says it wants to be “a global culture creator that influences people positively, by building an ecosystem of innovative media professionals, content, and products”