Flipkart

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Vogue curated edit of the latest fashion trends and the pieces a customer should own are available on Flipkart platform

By BuzzInContent Bureau | March 11, 2019
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Flipkart Fashion uses in-house content, influencers and publisher partners to entice new shoppers and increase shopping frequency

By BuzzInContent Bureau | October 03, 2018
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In an interview with BuzzInContent, Flipkart's Senior Director, Marketing, Bhandari said the biggest challenge for content marketing is to maintain the thin line between branded content and advertisement

By Akansha Srivastava | August 07, 2018
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While the ecommerce giant has inspired dads to replace their corporate mugshots with the pictures with their kids, it has published several stories of dads on Flipkart Stories and launched Instagram contest

By BuzzInContent Bureau | April 10, 2018
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Launched in 2015, Flipkart Stories produce engaging stories of people and places along with latest updates on lifestyle, technology space, etc., helping the brand build consumer engagement, trust and thus leads

By Akansha Srivastava | April 03, 2018
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The curated selection of content from brands and influencers will engage consumers through videos, images, GIFs, stories, polls and quizzes

By BuzzInContent Bureau | August 19, 2019
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Memes are being used purely in the form of television commercials using celebrities. But the format making its way to TV is expected to open up opportunities for content marketers

By BuzzInContent Bureau | October 09, 2018
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Presented in a five-part series of 8-10 minutes each, the episodes are in a documentary format

By BuzzInContent Bureau | September 03, 2018
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BuzzInContent's objective has always been to make the job of marketers easy by bringing the industry together to share ideas, solutions and discuss challenges related to content marketing and branded content. After talking to experts over a period of time, we have compiled a list of possible solutions that can help marketers solve the problem of lead generation through content

By BuzzInContent Bureau | September 11, 2019
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The case studies will come up for final presentation between September 23 and 27, 2019

By BuzzInContent Bureau | September 03, 2019
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Chandan Bagwe, Founder and Managing Director, C Com Digital, writes that the true potential and outreach of content marketing have come to fore with the arrival of digital marketing tools and social media. There are numerous benefits provided by content marketing which have made it a channel that is used by at least 90% of the marketers today

By BuzzInContent Bureau | August 13, 2019
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In an interaction with BuzzInContent.com, Charu Joshi, Business Development and Partnership Lead at Google India, talks about the growing voice and content marketing landscape in the country

By Akanksha Nagar | June 04, 2019
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Do brands have the choice of either/or? Should their content be omnipresent with the risk of spending money with little results? What should an ideal content strategy use – paid or owned or earned media? BuzzInContent.com explores with content marketing practitioners

By Akansha Srivastava | April 11, 2019
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Kumar's mandate is to build a global tech-enabled marketplace for the fragmented short format content ecosystem

By BuzzInContent Bureau | February 26, 2019
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Conceptualised by JWT, the handbook is built on the existing brand message that encourages teens to break some hearts and is a step-by-step guide to breaking hearts like a pro

By BuzzInContent Bureau | February 19, 2019
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Sunil Kumaran, Country Head, Thwink Big, Big FM, writes that with technological advancements, the way we communicate and consume content has also evolved and as a result, some of the fundamentals of communication and marketing are going through a paradigm change

By BuzzInContent Bureau | November 05, 2018
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With the launch, the mobile marketing solution provider attempts to become the largest one-stop content marketing platform

By BuzzInContent Bureau | October 01, 2018
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The Supreme Court of India has decriminalised homosexuality and abolished section 377 and the country is rejoicing. Social media is abuzz with people lauding the SC for the historic judgment. Brands too have joined the celebrations online

By BuzzInContent Bureau | September 07, 2018
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