Chat shows are not a new concept when it comes to brand building, but chat shows hosted by the company founders are a game-changer as they bring more depth, credibility, and authenticity to the content format

Mohit Hussein and Chhavi Mittal, the founders of ‘Shitty Ideas Trending' or SIT, have been onboarded by the agency to its program which brings together a suite of business solutions paired with Animeta's tech-AI enabled tools

The campaign that is garnering a lot of views and digital attention started with a shocking incident where Alpino's Co-founder was seen tied to a chair beside The Great Khali, saying, “Sir, peanut samajh ke phod mat dena.”

Ashwin Suresh and Anirudh Pandita, Founders of Pocket Aces, will continue to remain shareholders and members of the Board of Directors of the Company, while running Loco, the game streaming platform incubated at Pocket Aces, which was recently spun-off into a separate entity

In an exhaustive interview with BuzzInContent, the founders of the content company, Ashwin Suresh, Aditi Shrivastava, and Anirudh Pandita, talk about their expansion plans, content strategy and perspective on the content marketing space growing in India

The campaign emphasises how the platform engages through high-quality content creation and the amplification of brand content through influencers, with precise audience targeting

The four episodes of the series Brunch Labs with Licious, Eruditis, Shiprocket and Pepperfry offer personal experiences, lessons and insights into the dynamic startup ecosystem

The show features restaurateurs as interviewees and has been recorded at the Zomato Headquarters

Fanory is a monetisation platform for creators to turn them into micro-entrepreneurs. Kushwah has previously created OTT platforms for Zee Entertainment and led product initiatives at Republic Media and Network18. Lalani has previously served as the President of Digital Revenue at TV9 Group and COO of News at Network18 Digital

It can be said the complaint was filed out of “grudge” or business rivalry, the court noted

As the global brand ambassador of Byju's Education For All - a social impact initiative of the company impacting 5.5 million children – Messi spoke about his passion for equitable education for children from all walks of life

Brought to life as a period film capturing a bygone era, the role of Chhabria is essayed by Ritvik Sahore, of ‘Laakhon me ek' fame

BuzzInContent caught up with Nangru to talk about the brand's foray into long-form content space on the back of TVF Timeliners' upcoming web series ‘NCR Days - Dreams, Dosti और MBA' created for the education brand

The series stars Ritvik Sahore and Shantanu Rangnekar in lead roles, as two brothers who end up working on a start-up together

Pandey had previously worked with Dentsu Webchutney

Bhalla will continue with his contribution to the content industry

Prior to his stint at Daredevils, Dua served as the Asia Director of Octagon, a leading sponsorship consulting practice, consulting for Beijing Olympics and ideating and executing the Test event for 2008 Olympics — World Cup of Gymnastics

Shoor strongly believes content will not replace communication on classical advertising at least for the next five years. Talreja says new-age content creators do not necessarily understand brands