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Stage plans to introduce a unique tipping model on the platform, which is inspired by the traditional way of showing respect and encouragement to an artist

By BuzzInContent Bureau | October 22, 2020
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The brand's contest-led UGC initiative centres around normalising period talk, pad buying by both genders, and catalysing open conversation around bleeding red with #HaqSeLaal

By BuzzInContent Bureau | October 21, 2020
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‘Stories' as a feature has become a huge asset for social media and professional networking sites alike. BuzzInContent.com finds out how this has become a ‘standard' feature and how brands can piggyback on it to connect with their users

By Akanksha Nagar | October 20, 2020
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Season 3 explores the same-gender romantic relationship between two young girls. With the increasing importance of wearing a mask to prevent the spread of viruses, PureMe's range of long-wear, linen masks was seamlessly woven into various episodes of the series

By BuzzInContent Bureau | October 20, 2020
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The series will feature popular mixologists from Delhi-NCR who will divulge secrets of their best creations

By BuzzInContent Bureau | October 19, 2020
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Whisper had earlier partnered with Girliyapa for its web series Girls Hostel

By BuzzInContent Bureau | October 16, 2020
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Before this, Menghani was the Senior Director and Head, Brand Solutions and Innovations (Youth, Music, and English Entertainment) at Viacom18

By BuzzInContent Bureau | October 14, 2020
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The brand with its philosophy of mood uplift transcends from ‘Joy of Bathing' to ‘Joy of Living' with this launch

By BuzzInContent Bureau | October 12, 2020
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The 24-episode video series focuses on the importance of men's grooming and breaks societal taboos that manhood is mostly associated with, where grooming and skincare are referred to as being feminine

By BuzzInContent Bureau | October 12, 2020
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The platform integrated Insurance Samadhan's offerings in a weekly show on financial literacy, where the host simplified the complex topic of insurance and ways to tackle grievances in a month-long campaign

By BuzzInContent Bureau | October 12, 2020
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The campaign #SapnoPeKoiLockdownNahiHota is conceptualised by Hyper Connect. The content answers questions like coping up with life after losing a job or livelihood, stop or continue with SIP, how to manage expenses and investments within present income, etc.

By BuzzInContent Bureau | October 07, 2020
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Content creators and influencers are likely to be a larger part of the marketing mix for many brands this year. BuzzInContent.com finds out how increased interest from brands this year is impacting creators' cost of collaboration and how their creativity, reach and effectiveness is augmented amid the pandemic

By Akanksha Nagar | October 06, 2020
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Presenting this week's Content & Culture analysis done by rare Semiotic professionals at Leapfrog Strategy Consulting led by Hamsini Shivakumar. They analyse a few Daughter's Day campaigns like Stayfree's #ItsJustAPeriod and Raho Safe's ‘When they grow up too fast' done over three years

By Hamsini Shivakumar | October 01, 2020
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As over 100 brands spend hundreds of crores on advertising, BuzzInContent.com speaks to brand custodians on how content is helping them differentiate their offerings in such a clutter this season

By Akansha Srivastava | September 29, 2020
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In the campaign conceptualised by Grapes Digital, Mankind Pharma shows the story of a pharmacist who falls ill and a small kid gets medicine for him, giving the message how we should care for the people from the profession

By BuzzInContent Bureau | September 28, 2020
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Do Your Thng opened the campaign brief to DaMensch users. The collaboration was with male creators from photography, fashion, lifestyle and grooming. Each creator developed a content piece relevant to their profile and audience, which was shared on social media

By BuzzInContent Bureau | September 25, 2020
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Launched by US influencer marketing firm Izea Worldwide, Influence+United is bringing influencer marketing companies to offer brands, marketers exposure to over 3 billion citizens and geographical expertise for multi-continent brand organisations

By BuzzInContent Bureau | September 25, 2020
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Fans in specific markets can get rewards and in-game prizes with the purchase of Mountain Dew products. Mountain Dew is official beverage sponsor of PubG Mobile Pro League Americas, PubG Mobile World League, PubG Mobile Global Championship 2020

By BuzzInContent Bureau | September 25, 2020
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