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During the pandemic, the brands are creating content more than ever to engage with consumers. Unknowingly, many are adding to the mound of mediocre content, causing content fatigue among the consumers. BuzzInContent.com caught up with content experts and asked them how brands can unlearn the art of creating average content

By Akansha Srivastava | July 14, 2020
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The company was facing a lifetime low in its sales in the week of April 27-May 3. With the launch of the campaign #Crustflix on April 30, the brand fetched roughly 13% week-on-week growth in May and June. Traffic to Instapizza's website increased by 15x in May

By BuzzInContent Bureau | July 13, 2020
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Speaking to BuzzInContent.com, industry experts said the introduction of the format is timely as it will get quickly adapted by brands, influencers and mass as the platform is trusted and preferred by the larger population. This new video format is a core part of the future of entertainment on Instagram

By Shradha Mishra | July 09, 2020
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Zoo Media is a media network that owns seven agency brands, including the flagship digital agency FoxyMoron. The Rabbit Hole is Zoo Media's video content solutions agency

By BuzzInContent Bureau | July 07, 2020
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The video received over 17 million views across YouTube, Instagram and Facebook and more than 50,000 shares organically

By BuzzInContent Bureau | July 06, 2020
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Sounds of Society is a genre-free, no-rules, and an all-inclusive approach to presenting music-making and its associated performing arts. It features musicians and their grassroots approach to making music, in an entirely collaborative format

By BuzzInContent Bureau | July 06, 2020
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The At Home With Airbnb experiences allow guests to visit the host's personal spaces to learn their craft in small groups that allow for personal connections and conversations

By BuzzInContent Bureau | July 03, 2020
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The agency has partnered with Vidz.ai to help extend customisation and personalisation in videos under Twip

By BuzzInContent Bureau | July 03, 2020
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Until two days ago, many content creators were dependent on TikTok for their livelihood. After the ban, they are left to figure out ways and means to survive in a new environment

By Akansha Srivastava | July 01, 2020
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Laughter is contagious and can help make a brand's content go viral but only if it is humorous and witty at the same time. BuzzInContent.com talks to content experts to find out how brands can stay away from selling crass content as humour at a time when we need laughter more than ever

By Akanksha Nagar | June 30, 2020
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With this partnership, creators who have submitted short films to IFP will get visibility and distribution to over 2.6 million followers across Dice Media's Facebook and Instagram pages

By BuzzInContent Bureau | June 24, 2020
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The series created by Gaana's branded content division, Gaana Studios, targets students preparing for entrance exams. The show will feature people like Euphoria's Palash Sen and TVF's Creative Head Biswapati Sarkar

By BuzzInContent Bureau | June 19, 2020
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The two have entered into a multi-pronged strategic alliance which is aimed at bolstering Loco's leadership as India's homegrown game streaming platform

By BuzzInContent Bureau | June 17, 2020
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The education brand unveiled a song sung by Shaan titled ‘O Teacher Shukriya' during the virtual event

By BuzzInContent Bureau | June 17, 2020
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Conceptualised by Chimp&z Inc and produced by Griffin Pictures, the video is a tribute to the work-from-home culture and every company's true heroes, its employees

By BuzzInContent Bureau | June 17, 2020
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Brands creating food-related content is not new. But due to the Covid-19 lockdown, we can see a massive increase in cooking-related content. BuzzInContent.com caught up with Amul, KFC, Big Bazaar, chef Ranveer Brar, lifestyle platform Gobble and digital agency Blink Digital to analyse the growth of the branded cookery content space in India and the art of creating food content

By Akansha Srivastava | June 16, 2020
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The skin care brand joined hands with Balancing Act Productions to execute this campaign

By BuzzInContent Bureau | June 15, 2020
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With over 1.9 crore downloads and 90 lakh monthly active users on its app, Trell has witnessed a 20x growth within one year

By BuzzInContent Bureau | June 12, 2020
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